Like many, you are likely already working on your content marketing strategy for 2023, brainstorming ideas and digging deep into your data to support your new ideas. When creating content, we must always remember that it's about our audience and that content supports many facets of a business. Content goes hand-in-hand with your overall sales, marketing, user experience and customer …
The Importance of Using Content in Your Customer Service Strategy
You should always consider your customers and their needs when it comes to online marketing. Your customers are always searching for content online, and they are looking for answers. If you can be proactive and help customers at various stages of their journey, that's a great experience. Sharing valuable content online also contributes to a positive customer service experience. Let's review the …
Year-End Marketing Tips You Need to Know
The end of the year is a good time for marketers to reflect on their successes and learning opportunities, and plan for the following year. We know that it's only August, but year-end planning should always start earlier rather than later. Here are some tips to help you with your year-end marketing process this year. Review What Worked Best For Your Brand The best way to make …
How to Audit Your Social Media Accounts
Social media is a great way to connect with your audience, but it's also important to make sure that you deliver content that resonates with them. A big part of growing continuously on social media is to audit your social media content & strategy on a regular basis. Looking at what's working and what isn't will always help you create content that will help you to get closer to your …
How to Add Memes to Your Marketing Strategy
It's quite possible that while browsing various social media accounts, you come across some fun memes. The question is...should we be using memes in our marketing strategy, and if so, what do we need to know? Read this blog post, where I'll share some top tips for any brand wanting to use memes as part of their marketing strategy. Summary: What is Meme Marketing?How to use Memes on …
