It's pretty common to see brands focus on trends when it comes to content efforts, but is that the best approach? While trends do hold weight in terms of their efficacy, evergreen content, also known as content that stands the test of time and content that nurtures your audience on an ongoing basis, should always be considered. Get ready to take some notes as we share what you need to know …
Navigating Social Media: A Guide for New Business Owners
If you're a new business owner or a seasoned business owner thinking about using social media for your business, it can be quite overwhelming. This is not only a big step but one that needs to happen in order to allow your brand to nurture your audience and reach new potential buyers. There is a lot to consider when it comes to navigating social media, and in this blog post, we share some …
How to Create Engaging Instagram Stories in 2023
Instagram stories are a fun and engaging way to nurture your current audience, grow your reach and close more sales. It's no secret that Reels and other newer features on Instagram, such as subscriptions, are gaining a lot of momentum; stories should not be forgotten. If you want to learn how to create engaging Instagram stories in 2023, you'll love this blog post. We'll share some …
Developing an Effective Email Marketing Strategy to Engage Customers
It's no secret that email marketing has emerged as a powerful tool for engaging customers and driving business growth in today's highly competitive business landscape. Over the years, you've likely seen various opinions on email marketing, and the truth is email marketing is still one of the best ways to generate leads. Growing an email list of ideal buyers can be cost-effective when you …
Simple Yet Effective Tips for Your Short-Form Videos
Short-form videos have evolved into a great tool for marketers to quickly and efficiently communicate with their target audience. On most platforms, we can observe the rise and fast adoption of short-form videos, and for a good reason. Get ready to take some notes; we'll cover some simple yet effective tips in this blog post. Misconceptions about Short-Form Videos One of the most common …
