Creative marketing is more important than ever, in an era where brands are competing to tell the best story and build the most loyal customer base. Research from Kantar Millward Brown found that brands which consumers see as disruptive and creative—and which also have great advertising—boost their brand value by 265 percent. Much of this creative thinking falls on the marketing team, …
How to Leverage Graphics to Create a Positive User Experience
Imagine being stuck on a webpage that reads like an endless word document containing streams of black-and-white text. Not only are you unlikely to actually read the text, but such a website would also not generate feelings of community engagement, trustworthiness, and authenticity. The same applies to social media; graphics speak to our audience and help us foster a positive environment. …
How to Create Click-Worthy YouTube Thumbnails
You may have created an epic video that is binge-worthy and would benefit a broad audience, but as long as a someone does not click on the video link to watch it, your video message will not get across. If your YouTube video is not garnering as many views as you would like, it may have nothing to do with the content of the video or the SEO optimization, and everything to do with the fact that …
3 Important Steps for Successfully Selling on Social Media
Effectively selling on social media requires you first to understand your target market and various market segments. Times have changed. With 3.48 billion users in 2019, social media makes up for almost half the globe. To keep up with trends, a seller needs to understand that customers today are not just people who are looking for a specific product or service with full intent. The …
6 Powerful Strategies to Grow Your Pinterest Account
While Facebook, Twitter, and Instagram are popular social media platforms to use for business, one platform that often gets overlooked is Pinterest. It's now the time to grow your Pinterest account. Pinterest has gained momentum in the last couple of years with a 75% increase in pins between 2017 and 2018. That alone is a good reason for you to invest in Pinterest and learn some powerful …