If you’re not sure what influencers and micro-influencers are, you’ll quickly find that they are all around social media promoting products with #ad and #sponsored hashtags. They’re not too hard to find, especially on Instagram. The real question to ask is what can they do for your business? We research why influencers are such a big deal, where to find them, how establishing a relationship with an influencer is a good idea for a business, and what to do when you want to collaborate.
Can motivational quotes really motivate you? In recent years, you’ve probably found countless articles with “the best” motivational or inspirational quotes. Some have written articles that are enraged that people continue to use motivational quotes on social media. However, we’d like to explore a little further into why people seem to gravitate toward these uplifting positive phrases. Let’s get to it!
You’ve likely seen, and even downloaded, dozens of digital freebies before. If you’ve been greeted by a pop-up on a website that says, “Free Download!” then you’ve seen a freebie opt-in. This is a great tool for businesses to accomplish a number of goals:
- Drive subscribers. A freebie is a great incentive to join an email list.
- Drive sales. You begin the relationship by giving rather than asking.
- Drive brand equity. You’re providing something your audience finds valuable.
The question is: how do you create your first opt-in freebie? There are just five steps you need to take to get from idea to execution. Follow along as you prepare your first opt-in freebie and get ready to drive your sales, subscribers and brand equity.
Stock photos get a bad rep sometimes. When people think of stock photos, they think of people in suits shaking hands or really creepy happy people jumping in place. Although many of the stock photos can be funny, not all stock photos are bad. There are some really great photos out there but many times they’re so good they get overused around the internet. We have some ideas to help elevate stock photos to make them customized as your own visual content. No one will ever come across your website or social media account and see another clichéd stock photo.
There are hundreds of graphic design tools that run from free to pricey and sloppy to distinguished. Which ones are the best for non-designers? It’s hard to decipher and skim through a bunch of tools if you’re not sure if they’ll enhance your design skills. We’ve tested many graphic design tools and we have a good handle on which tools are the best for non-designers for their marketing needs. Let’s get to them!
Creating content is essential in business marketing. Not only is creating content extremely important but curating content is just as important. Content curation will help a business create trust and a loyal base of customers that seek out information that resonates with their personal life and business. We’ll go through the top reasons to curate and tools to use to curate content for better marketing. Let’s get to it!
Writing for a blog takes hard work and time, especially if it’s for business. Sometimes it’s hard to come up with blog post ideas that will stir up the attention of an audience. How do you draw in the right people to your blog and how do you know if they’ll like it? We’ll go through some blog research tactics and give a list of blog post ideas that will boost traffic to your blog. Let’s do this!
Marketing a business can be tough when you feel like you’ve exhausted so many ideas. If you feel like you’re struggling or bored with the same marketing strategies it’s time to take on a new and fresh approach. Let’s take a look at a variety of marketing ideas that’ll pump you up and get energized to market your business as an entrepreneur.
Don’t click delete.
Most email marketing campaigns are screaming this. Marketers spend a lot of time carefully formulating catchy headlines, working enticing offers into their copy, and A/B testing different phrases for their CTAs. The overall look and design though is often an afterthought.