If you have worked in the content space for a while, you know that there are always new tools available to help us manage our content planning effectively. With that being said, every single one of us has unique ways of processing information. We have our own ways that we like creating content and some tools may be more appealing to us than others. So, how do you find the right fit for you or your …
Marketing
How Can We Leverage Content and Blogging for Customer Success
Content such as blogs, case studies, use cases, whitepapers, and other forms of authoritative and educational content are great for helping those in our audience who are at different stages in the buyer's journey. This type of content is not only helpful for marketing purposes but can also complement your customer success strategy. Let's dive into some simple and effective ways we can leverage …
Evergreen Content Tips for Brands
Every brand and creative entrepreneur has their own unique ways they may use to market themselves to reach a bigger audience. Some brands have amazing teams that can help create a lot of content on a regular basis while others don't. No matter what type of resources you have available to you, creating evergreen content is key to reaching an audience on an ongoing basis. Evergreen content …
How to Find the Right Keywords for Pinterest
Using Pinterest in your marketing efforts is an effective way to drive traffic to your blogs, case studies, products, and services. While providing a great experience on Pinterest is important, in order for your potential readers or customers to discover your content, you need to come up in the various searches they perform in the search bar. In order for this to happen, you need to learn how to …
The Benefit of Partnering with UGC Creators
Has your brand ever considered partnering with a UGC (user-generated content) creator? Not to be mistaken with influencer marketing, many UGC creators partner with brands to create video content or photos that the brand can then use in their social feeds or for ads. With UGC creators, there is usually no expectation that the creator will publish the content …
