For any business or brand, social media has become a much needed marketing tool. Consumers will search social media platforms for news and offers a business may have and for that reason it’s important to have a social media presence. Even for entrepreneurs, solopreneurs, or small business owners, there should be a presence, maybe not on all social media platforms; however a distinct following to express their business is valid on one or two platforms. This can create a strain to an entrepreneur or small business that doesn’t have an enormous budget where they can hire an agency or firm. What’s one to do? Well there are a number of social media scheduling tools to help business owners with slim budgets and provide powerful capabilities that offer a focus on sharing visual content. Let’s go through our top 5 social media scheduling tools and hopefully you can find one that works for you!
Social media marketing can be a chore finding out what your audience would like to see, let alone creating images that will entice potential customers. Here at Stencil, we want to make social media graphics easy and fast for business owners. We’re making big strides in making sure that Stencil can become your go-to image tool. The faster and easier it is for you to make social media images, the better your business will flow with social media graphics made easy with templates.
Color plays an emotional connection in everything we do in our lives, from deep childhood rooted memories to everyday occurrences. In the business world, color psychology plays an importance in social media marketing and branding. Color association can stir up negative or positive emotions with each individual. How do you know your colors are affecting your clients in a positive manner? Today we’ll discuss how to use color psychology in social media marketing to help you create a positive impression.
The holidays are upon us and social media feeds will be filled with sparkling trees, winter wonderlands, and mischievous elves. Impactful holiday images can stir up nostalgic memories and emotional ties. Taking this time of season into your social media marketing is crucial. If you plan the holidays within your social media strategy, it can improve your efforts to get in front of your ideal audience and build your community stronger. We have a few tips in our Santa’s bag to help you create amazing holiday images for social media.
Pinterest is where people find ideas and take action on those ideas. Ideas ranging from hair styles to recipes to home decor, however many businesses still don’t see the positive marketing influence Pinterest has to offer. Pinterest has 150 million people finding ideas on a monthly basis and this includes people interested in everything under the sun, even your business service or product. It’s no longer a “woman’s world” as it was 16 years ago, about 40% of men joined Pinterest, which is 70% more than last year! This is why we feel that it’s important to create optimized images for Pinterest marketing. There’s a tremendous amount of potential customers waiting to pin your business product or idea. We’ll show you how now!
Social media advice is given everywhere online, no matter which niche or industry, it’s in your face promising to impact your social media marketing. However who can you trust to get the latest developments and social media tips that can make a difference for your business. Today we’re bringing you top-notch social media experts to watch in 2017 to help you with your social media efforts.
You’re posting away on social media hoping to get some type of positive feedback, and you wonder, “How do I know if these posts really work? Who’s even paying attention?!” Good questions. If you’re in business, social media can help build it. However many businesses are not tracking their social media metrics, which is the key to finding out what posts work. Today we’ll review 5 social media metrics and how you can use them to your advantage.
Real-time marketing can have a positive impact on businesses. Showing your audience that you’re “in the know” with current issues and trends can develop a dialogue and discussions can grow to build a business further. With real-time marketing, the strategy does not have to be planned a year out, but within a short time span depending on current events, holidays, trends, and news. Images play a huge part in real-time marketing and we’ll discuss how Stencil can help you be a real-time marketing pro.
Starting a business can be stressful and exciting at the same time and in many aspects it doesn’t get easier. When you finally have everything in order (or almost), more orders need fulfilling and service requests have become more than you can handle. Priorities must take place, and you must focus and plan. Otherwise your small business that’s off to a good start will fail to grow the way you’d like it to. If you find your business stuck in ‘growth limbo’, there may be 3 things preventing your small business from growing.
Icons are used in our every day lives. We may not be aware of it or notice until we are traveling abroad, taking a driver’s test, or clicking a link on a website. Part of great visual design includes icons and graphics. Rather than a photo or color background, icons can deliver universal communication in social media, web design, and other images. We’d like to guide you on how to create images with icons and graphics using Stencil. This way any images you create for social media and other platforms can have a clear message, leaving no confusion with potential customers or clients.