Are you having trouble hiring? You’re not alone. 50% of small to medium sized businesses can’t find qualified applicants for open positions. Posting a job on job boards and waiting for the perfect candidate won’t cut it anymore. It’s time to step up your social recruitment game.
Just like successful local and online businesses, successful realtors understand the importance of social media marketing. We live in a research-driven buying culture, so before homebuyers start seriously looking for housing options or before a seller looks for a realtor, they’re doing their research online. Real estate has a long sales cycle, and prospective clients have to be nurtured. By providing potential clients information and engaging content throughout their research process, you become an invaluable resource, and you stay top of mind when they’re ready to buy or hire.
The 80/20 Rule
Whether you’re on Facebook, Twitter, Instagram or Pinterest, the 80/20 rule should be top of mind when deciding what kind of content to post. It’s simple: 80% of your content should be entertaining, engaging and educational, and only 20% should be promotional. People are on social media to catch up with friends, check out entertaining content and to find useful information, they’ll simply ignore your brand’s social media posts if they’re only full of listings.
“Our success on social media has come from providing helpful content. It’s not about self-promotion–it’s about being a useful resource for our clients online as well as in-person. On social media, we provide articles and information that benefits our audience: answers to commonly asked real estate questions, tips about home ownership, and relevant information about our local Seattle community. Like everything we do, we use social media to build a community, one client at a time.”
Visual Social Media Marketing for Real Estate
Real estate is a highly visual market and that’s great news for your social media marketing efforts. Tools like Stencil make it super simple and fun to create images to complement your content on Facebook, Twitter, Instagram, Pinterest and more! We’ve put together a list of the types of posts you can add to your social media calendar to increase engagement.
12 Types of Posts to Successfully Engage Your Audience
1. Tips for first time homebuyers
Buying a home for the first time is a daunting task. By providing helpful tips and information to first time homebuyers, you become a go-to resource for potential buyers.
By offering answers to commonly asked real estate questions you can demonstrate your extensive real estate knowledge.
Potential buyers and sellers will be interested in the real estate market. By providing constant updates, you show you’re up-to-date with industry trends.
This lets you highlight the best features of the neighborhoods you have listings in and puts your knowledge about them on display.
By providing home staging tips to potential sellers you show your audience that you’re involved in and on top of all the stages of the selling process.
This is another great way to showcase the neighborhoods you have listings in.
Inspirational quote posts generate high engagement because people can easily relate to them and they’re easily shared.
Information on open houses falls under the 20% promotional content category, but that doesn’t mean you can’t create beautiful images that pique interest.
Humor goes a long way on social media! One Stencil user, Ray Ciampaglia has definitely got the right idea: “Before coming into Real Estate I was a Managing Partner of an online advertising and marketing agency so I know of the importance of online advertising and how imperative social media is to the creation of any brand on any level. Locally or nationally. In real estate, the agent is the brand. Chances are the general public knows of, or has heard of, the agency I work for, so in order for customers to find me as an agent I must do something to stand out. I use social media for just that.
Stencil has allowed me to become much more creative with my posts.
Sometimes I inject humor or some interesting information about the real estate market and sometimes I create motivational quotes. Whatever the type of posting I am creating the goal is always the same. To get my name out there in the public eye and become synonymous with real estate sales.”
Ray created this hilariously engaging post on Stencil:
Another example of a 20% promotional category post, beautiful photos of your listings with information, geotagging and industry hashtags will definitely garner likes and interest.
Testimonials show potential clients what they can expect from you as a realtor. By showcasing successful closings and happy faces, you’re building trust in your brand.
Every year emojis are becoming more popular and used more every single day. On average, there are over 60 Million emojis sent on Facebook alone every day. The numbers are not just increasing in personal daily use but in business marketing communications. That’s why we think it’s important to talk about how to use emojis in social media marketing to provide value and strategy as small business owners and entrepreneurs.
Out of all the social media platforms, Twitter, is the most underrated for establishing relationships and network marketing for businesses. For some reason Twitter is mentioned to some business owners, the eyes start to glaze over. Some business owners don’t see the potential that Twitter has to offer, especially with Twitter chats. That’s ok! We’re happy to review the basic steps on how to get into Twitter chats for business and a few tools you’ll need. You’ll soon find out that Twitter chats can help a business establish relationships and open new opportunities for collaborations.
Time on page is an important ranking metric and has been for a long time. There are other ways to think about time on page, time on site, or even “dwell time”.
The overall idea is that a user who is referred by a search engine begins reading your page and decides how long they will spend on that page before moving to another page or clicking the back button in their browser. As soon as one of those events occurs, the clock is stopped and the dwell time can be calculated.
Whether you have a local or online business, social media is a popular and effective method of marketing. Sometimes with all the hustle and bustle of trying to run a business, we lose sight of the potential that social media has. Many small business owners and entrepreneurs that have limited budgets have a difficult time running social media campaigns on their own. Also creating social media posts can be confusing and time-consuming, business owners really don’t have time to mess around with inconsistent social media posts. You need a plan and you can use simple social media posts to create consistent marketing efforts. Today, we’ll show you a variety of inspiring social media posts that every business can use.
Launching a product can be… stressful. Making sure the sales funnel is just right, email marketing has automation on track, and not worrying that all that hard work spent into that new product will be an absolute failure. We get it! Every business owner has faced these fears. The one thing you can do that can ease the stress of the product launch is to visualize each step of the way to create buzz, inspire people, and promote your spectacular product. Today we’re showing you how to use visuals to promote a product launch. At least, there will be one less thing to fuss over!
Images don’t just beautify your post and break up text, they increase shares and thereby blog traffic too. After analyzing over a 100 million articles, Buzzsumo found that adding at least one image to your blog posts can increase shares on social networks like Facebook and Twitter. When you add images to your blog posts, they will also result in more Pinterest pins as people can only pin blog posts that have at least one image on them.
Have you ever seen a design and wonder – how did they do that? Creating graphic designs can be a wonderful feat however it can be a bit stressful. Sometimes making decisions on colors, fonts, filters, etc. can be overwhelming for a non-designer. When there’s confusion on how an image should look, it can be a huge time-waster! Today we want to bring you simple graphic design tips for the non-designer that will save hours of frustration and time. Let’s get to the tips!
Just as a brick and mortar business has its window display and signage, an online presence has to have its own window display. This is where social media covers can play an integral part of a social media presence. The window display has one overall goal – to invite people to learn more about the business. It has to be inviting and intriguing enough for people to want to check out what you have to offer. Today we’re going through social media cover ideas to revive your online presence. We’ll also cover easy tips on how to create the social media cover you’re looking for in Stencil.