Like most businesses, you're likely already working on your digital marketing strategy for 2020. It's possible that from time to time, in passing, you've heard various marketers and business owner talk about the lack of effectiveness when it comes to leveraging Facebook for business. Succeeding on Facebook is not about what other's experience with the platform; it's about how you are …
How To Repurpose Your Content Visually
Thinking about repurposing your content? Well, you are on the right track. And might we say the right blog! There are various benefits of repurposing content. It’s been reported that Benjamin Hardy garnered 20K subscribers just by copy-pasting his original content on to Medium. But what’s better than repurposing your content? Repurposing it visually! After all, 32% of marketers say …
10 Awesome Tools to Boost Your Marketing Creativity
Creative marketing is more important than ever, in an era where brands are competing to tell the best story and build the most loyal customer base. Research from Kantar Millward Brown found that brands which consumers see as disruptive and creative—and which also have great advertising—boost their brand value by 265 percent. Much of this creative thinking falls on the marketing team, …
How to Leverage Graphics to Create a Positive User Experience
Imagine being stuck on a webpage that reads like an endless word document containing streams of black-and-white text. Not only are you unlikely to actually read the text, but such a website would also not generate feelings of community engagement, trustworthiness, and authenticity. The same applies to social media; graphics speak to our audience and help us foster a positive environment. …
How to Create Click-Worthy YouTube Thumbnails
You may have created an epic video that is binge-worthy and would benefit a broad audience, but as long as a someone does not click on the video link to watch it, your video message will not get across. If your YouTube video is not garnering as many views as you would like, it may have nothing to do with the content of the video or the SEO optimization, and everything to do with the fact that …