Top 5 Facebook Apps for Business


5 Facebook Apps You Should Use for Business

Don’t let the hard work you put into creating Facebook content on Stencil go to waste. Get the most out of your content by optimizing your Facebook page with apps. Follow our guide to Facebook’s top 5 apps for business in order to help direct viewers toward the right information on your page.

Read More0

5 Ways to Optimize Social Platforms for Business


Business Optimization

If you’re a small business using social marketing platforms, optimization is crucial. Maintaining an efficient strategy can save you time, money, and help avoid stress. Regardless of whether you’re using Facebook, Instagram or Twitter, follow these easy steps to make sure your business is getting the most out of your social marketing strategy.

Read More0

Align for Success: Using Stencil’s Grid Feature

Looking to make social posts that wow your readers? Using Stencil’s grid feature to improve your visual content is the way to go. This blog post builds upon the previous posts we’ve shared including how to improve your visual content for Instagram and how to make great color schemes in Stencil. This time, we’ll dig a bit deeper by showing you 5 easy steps to keep your visual content aligned for success.

Read More0

5 Influencers Your Business Should be Following

Creative-Ways-Brands-Can-Partner-With-Social-Media-Influencers-Tuula-VintageAs the marketing power of social media continues to evolve, so does our notion of  influential thinkers and content makers. The last decade has experienced a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as “influencers.” Take, for example,  Yoga_Girl, shown above. She’s a devoted yoga teacher and co-founder of OneEight, an online health and wellness company. Oh, and did we mention her Instagram has  2 million organic followers?

Read More3

5 Social Media Metrics and How You Can Use Them To Your Advantage

5 social media metrics and how you can use them to your advantage.

You’re posting away on social media hoping to get some type of positive feedback, and you wonder, “How do I know if these posts really work? Who’s even paying attention?!” Good questions. If you’re in business, social media can help build it. However many businesses are not tracking their social media metrics, which is the key to finding out what posts work. Today we’ll review 5 social media metrics and how you can use them to your advantage.

Read More0

5 Essential Grammar Rules for Great Content

Screen Shot 2016-09-24 at 1.31.25 PM


well written text

Proper grammar usage is a crucial tool for any marketer, designer, or entrepreneurial— it helps convey your message and make your content easy to read.

In addition to readability, your audience will appreciate text that looks smart and  professional. If you’re for looking tips on strong writing without constant check-ins from editors, read our guide below.


Read More0

Color Schemes and How To Make Them In Stencil

Look at a few social media giants and their branding and you may notice something in common: the color blue! Most heavy marketers use blue and a palette made of up complimentary shades for their branding. Blue is statistically the most popular color in the world (via Toronto Sun), and it’s no secret that marketers are taking advantage of this fact. Consider using a combination of blue and white for your branding.

Read More2

How to Be A Real-Time Marketing Pro Using Stencil

real-time marketing pro blog post

Real-time marketing can have a positive impact on businesses. Showing your audience that you’re “in the know” with current issues and trends can develop a dialogue and discussions can grow to build a business further. With real-time marketing, the strategy does not have to be planned a year out, but within a short time span depending on current events, holidays, trends, and news. Images play a huge part in real-time marketing and we’ll discuss how Stencil can help you be a real-time marketing pro.

Read More0

How to Make Great Instagram Content

How to Make Great Instagram Content Using Stencil

They say a picture is worth a thousands words. So, it should come as no surprise that Instagram has become a leading social marketing platform since its creation in 2010. However, while Instagram is the reigning king of social media (it has the highest engagement of any social network), making great content is easier said than done.

Read More1