5 Mistakes You Are Making on Instagram


Instagram drives the highest engagement among the top social networks. Therefore, smaller efforts here will help you reach more people.

Several businesses are working hard to build a presence on this network. But while doing this they are making some mistakes. Therefore, today I am going to write about the common mistakes businesses make on Instagram and how you can avoid them…

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Fonts For Successful Content Marketing

Fonts for Successful Content Marketing

The successful use of fonts can turn good content into great content. One way to ensure a successful image is to choose a font that reflects the tone of your content. Your font can inspire emotional connections, increase market value, and even boost sales. We’re going to chat about why you should be thoughtful of your font usage, where fonts can be found, different types of font, and what popular fonts in Stencil you should use. Let’s get to it!

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How to Promote Service-Based Businesses on Social Media

How to promote a service-based business

Selling a service can be difficult! When you don’t have a tangible product to showcase like a product-based business, it can be hard to show off and talk about how valuable a service is to your customers. Service-based businesses have to be a bit more creative to plan out a social media marketing strategy to promote their business. Sometimes we all need some encouragement to get those creative sparks going. In this post, we’re going to show you how to promote service-based businesses on social media.

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Updates on Facebook Cover and Instagram Story Images (Sizes and Templates)


With all the changes in cover sizes and dimensions for various social media platform features, it’s a bit hard to keep up. Right?! Just a few months ago, there was an uproar on Facebook cover images. All of a sudden Facebook group covers were cut off and people were wondering what happened to their images. Social media managers were scrambling for the correct size and pulling their hair out wondering why Facebook didn’t even announce the new change. This happens all the time and Stencil has to stay on top of the changes. We’re happy to bring you some updates on Facebook cover and Instagram Story images plus some examples that can inspire you.

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How to Use the Inverted Pyramid Design to Boost Email Conversions

The goal of every email campaign is to get readers to follow-through and complete some kind of action. You want them to buy something or sign up for a program, so you come up with a campaign using quirky designs and clever copy.

But despite your effort, conversions are low. Hardly anyone clicks through the email to your landing page. Instead of getting readers excited and eager to take the next step, the email falls flat. Readers click out, never to return.

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Social Media Images That Inspire Your Audience (An Analytical View)

Social Media Images That Inspire Your Audience

Creating social media images and sending them out into the world hoping they inspire your audience can be… hit or miss. You never know what they’ll like until you create, test, and measure. It’s a process that takes time, but you’ll want to take full advantage of what you find because it’s such a satisfying feeling to know when you’ve finally hit a chord and resonated with someone in your audience. How would you know though? Is it all the likes, retweets, and comments? It’s actually a bit more to it than that. We’re going behind-the-scenes and digging into what makes social media images truly inspirational. Let’s check it out!

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15 Amazing Tips from the Best Visual Marketing Experts

Amazing Tips from the Best Visual Marketing Experts

When there’s a new skill to learn you go to the best of the best to educate yourself and learn all that you can. It’s no different when you want to learn about the latest social media trends and visual marketing tips online.

When you want to design social media graphics and post on social media you want to be sure you’re doing what the experts would do. We’ve handpicked the best of the best visual marketing experts that gave us their top three tips to help you with your social media marketing. Let’s get started!

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How Freelance Writers Can Use Stencil To Wow Their Clients

What if I told you that images can improve your value, your results and make your more irresistible to clients?

Here’s the truth:

The right image, in the right place, can skyrocket your article and take it viral. And the wrong ones can hold it back and be sure it never gets read.

There’s also a big burden on your clients to find the right images, with the right credits, to make the article pop.

And these two problems present the perfect opportunity for you:

If you’re able to find and deliver images that will improve the performance of the article, and save them time and effort, you’ll be able to wow them with value and add another layer to your business that makes you a writer worth keeping.

Over the last four years I’ve used Stencil to save my clients time and money, whilst improving the performance of my articles. And in this article I’d like to share with you four simple ways you can do the same…

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Enhance Blog Images for Social Media Posts (A Quick Guide)

Enhance Blog Images for Social Media Posts

Ever encounter a link on social media with an incredible headline, not clickbait, but something that genuinely intrigues you but the image is not that great or… there is no image at all (GASP!). I know those links kill me. What are they thinking?! Are you doing that… sharing your blog posts without an image? I hope not. Creating content for a blog can be time-consuming, however, the purpose of the blog post is to have someone read it. The reality of a person seeing a link without an image on social media and clicking it is slim to none, even with a killer headline. That’s why we’re bringing you this quick guide on how to enhance blog images for social media posts so you can take every advantage to promote your blog content. Let’s get started!

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