Posts in "Uncategorized" Category

How Most People Screw Up Their Email Design

Don’t click delete.

Most email marketing campaigns are screaming this. Marketers spend a lot of time carefully formulating catchy headlines, working enticing offers into their copy, and A/B testing different phrases for their CTAs. The overall look and design though is often an afterthought.

Read More0

Top 5 Facebook Apps for Business

5 Facebook Apps You Should Use for Business

Don’t let the hard work you put into creating Facebook content on Stencil go to waste. Get the most out of your content by optimizing your Facebook page with apps. Follow our guide to Facebook’s top 5 apps for business in order to help direct viewers toward the right information on your page.

Read More0

5 Ways to Optimize Social Platforms for Business

 

Business Optimization

If you’re a small business using social marketing platforms, optimization is crucial. Maintaining an efficient strategy can save you time, money, and help avoid stress. Regardless of whether you’re using Facebook, Instagram or Twitter, follow these easy steps to make sure your business is getting the most out of your social marketing strategy.

Read More1

Align for Success: Using Stencil’s Grid Feature

stencil.blog-post-feature

Looking to make social posts that wow your readers? Using Stencil’s grid feature to improve your visual content is the way to go. This blog post builds upon the previous posts we’ve shared including how to improve your visual content for Instagram and how to make great color schemes in Stencil. This time, we’ll dig a bit deeper by showing you 5 easy steps to keep your visual content aligned for success.

Read More0

5 Influencers Your Business Should be Following

Creative-Ways-Brands-Can-Partner-With-Social-Media-Influencers-Tuula-VintageAs the marketing power of social media continues to evolve, so does our notion of  influential thinkers and content makers. The last decade has experienced a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as “influencers.” Take, for example,  Yoga_Girl, shown above. She’s a devoted yoga teacher and co-founder of OneEight, an online health and wellness company. Oh, and did we mention her Instagram has  2 million organic followers?

Read More5

5 Essential Grammar Rules for Great Content

 

well written text

Proper grammar usage is a crucial tool for any marketer, designer, or entrepreneurial— it helps convey your message and make your content easy to read.

In addition to readability, your audience will appreciate text that looks smart and  professional. If you’re for looking tips on strong writing without constant check-ins from editors, read our guide below.

 

Read More0

Color Schemes and How To Make Them In Stencil

Look at a few social media giants and their branding and you may notice something in common: the color blue! Most heavy marketers use blue and a palette made of up complimentary shades for their branding. Blue is statistically the most popular color in the world (via Toronto Sun), and it’s no secret that marketers are taking advantage of this fact. Consider using a combination of blue and white for your branding.

Read More2

How to Make Great Instagram Content

How to Make Great Instagram Content Using Stencil

They say a picture is worth a thousands words. So, it should come as no surprise that Instagram has become a leading social marketing platform since its creation in 2010. However, while Instagram is the reigning king of social media (it has the highest engagement of any social network), making great content is easier said than done.

Read More2

10 Common Mistakes People Make When Creating Images

 

stencil.default-2

Did you know: 65% of the world’s population are visual learners? With that in mind, it should come as no surprise that a great image can make a banner that will not only catch the viewer’s eye, but hold focus and generate interest in your Facebook page or website.

Read More1