The goal of every email campaign is to get readers to follow-through and complete some kind of action. You want them to buy something or sign up for a program, so you come up with a campaign using quirky designs and clever copy.
But despite your effort, conversions are low. Hardly anyone clicks through the email to your landing page. Instead of getting readers excited and eager to take the next step, the email falls flat. Readers click out, never to return.
Don’t click delete.
Most email marketing campaigns are screaming this. Marketers spend a lot of time carefully formulating catchy headlines, working enticing offers into their copy, and A/B testing different phrases for their CTAs. The overall look and design though is often an afterthought.
Don’t let the hard work you put into creating Facebook content on Stencil go to waste. Get the most out of your content by optimizing your Facebook page with apps. Follow our guide to Facebook’s top 5 apps for business in order to help direct viewers toward the right information on your page.
As the marketing power of social media continues to evolve, so does our notion of influential thinkers and content makers. The last decade has experienced a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as “influencers.” Take, for example, Yoga_Girl, shown above. She’s a devoted yoga teacher and co-founder of OneEight, an online health and wellness company. Oh, and did we mention her Instagram has 2 million organic followers?
Proper grammar usage is a crucial tool for any marketer, designer, or entrepreneurial— it helps convey your message and make your content easy to read.
In addition to readability, your audience will appreciate text that looks smart and professional. If you’re for looking tips on strong writing without constant check-ins from editors, read our guide below.
Look at a few social media giants and their branding and you may notice something in common: the color blue! Most heavy marketers use blue and a palette made of up complimentary shades for their branding. Blue is statistically the most popular color in the world (via Toronto Sun), and it’s no secret that marketers are taking advantage of this fact. Consider using a combination of blue and white for your branding.
How to Make Great Instagram Content Using Stencil
They say a picture is worth a thousands words. So, it should come as no surprise that Instagram has become a leading social marketing platform since its creation in 2010. However, while Instagram is the reigning king of social media (it has the highest engagement of any social network), making great content is easier said than done.
