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Navigating Social Media: A Guide for New Business Owners

By Debbie Roy on September 13, 2023 No Comments

If you're a new business owner or a seasoned business owner thinking about using social media for your business, it can be quite overwhelming. This is not only a big step but one that needs to happen in order to allow your brand to nurture your audience and reach new potential buyers.   There is a lot to consider when it comes to navigating social media, and in this blog post, we share some …

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5 Simple and Effective Organic Marketing Tips for Small Businesses

By Debbie Roy on May 11, 2023 No Comments

Are you an emerging business owner trying to boost your online visibility and attract more customers? Organic marketing is one of the most effective methods to do this. With so many new businesses emerging online daily, it's critical to differentiate yourself and stand out. The good news is that it doesn't have to be complicated.  Here are five simple tips to help you grow and maintain a …

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How to do Pinterest Keyword Research

By Debbie Roy on April 13, 2023 No Comments

Pinterest has long been known as a platform that can help brands and creators drive evergreen traffic. Getting such results on Pinterest really depends on your overall content optimization and ensuring that you leverage relevant keywords in your content and throughout your account.  In this blog post, we'll cover how to do Pinterest keyword research and how to optimize your account and content …

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The Ongoing Importance of Blogging for Brands

By Debbie Roy on March 14, 2023 No Comments

These days, there's a lot of chatter about short-form content, such as short-form video content and ephemeral content. It goes without saying that short-form content has allowed brands to connect with their audiences more than ever before. Although short-form content is very effective, we can't forget about the importance of blogging for brands.  Long-form blog posts are still very much …

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Things to Try on Social Media in 2023

By Debbie Roy on November 24, 2022 No Comments

In the past few years, social media has continued evolving in ways we could never have predicted. The platforms continue to grow, adding new features and functionality at a rapid pace. So what does that mean for 2023? In this blog post, we'll cover some things to try on social media in 2023.  2023 Will Be a Year Of Community Building Social media will continue to be a major part of …

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