To say that times have changed in recent weeks would be an understatement. The whole world is experiencing what, for many, is unknown territory. We are seeing those around us experience difficult times, and we are all affected one way or another. As a business, you may be wondering if you should even be leveraging social media for your marketing efforts and, if yes, how to do so. …
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Common Marketing Misconceptions and Facts
Some businesses treat social media marketing as a ‘good to have’ ornamental decoration that falls short of being an integral part of their overall business strategy. However, this is far from reality. Social media marketing is an indispensable part of any company’s marketing strategy in the 21st Century. Pretty much everyone lives and shops online today, and this is where businesses …
Top Twitter Strategies to Grow Your Brand In 2020
With over 145 million active users per month, Twitter is one of the most popular social media platforms that is well worth building a presence on. As far as business communication and marketing is concerned, Twitter remains one of the primary social media platforms to create connections, spread the word, and build your brand. So many things come into play, such as the experience that you …
How to Leverage Graphics to Create a Positive User Experience
Imagine being stuck on a webpage that reads like an endless word document containing streams of black-and-white text. Not only are you unlikely to actually read the text, but such a website would also not generate feelings of community engagement, trustworthiness, and authenticity. The same applies to social media; graphics speak to our audience and help us foster a positive environment. …
3 Companies That Help Make Stencil Amazing
Over the years, we've been lucky enough to have a number of people write posts about Stencil. In some cases, they've written about how it's helped them with their business. In others, they just wanted to share specific features with their subscribers because they knew they'd find it interesting. Those writers have helped us grow our business by introducing more people to Stencil. And it's …