Maintaining a stellar social media presence is the need of the hour for all businesses. Social media is where potential customers flock for inspiration and decision-making, and so these platforms are where businesses need to be, too. Planning a comprehensive social media strategy in advance will help you get a jumpstart for 2021. Here are a few ways to get an edge in the coming …
Customer Service
10 Ways to Use Social Media for Your Customer Service Efforts
Once you have a product or service to offer, you need to live and breathe customer service and client retention. This is why innovative customer service strategies become the need of the hour. Today, social media platforms are being used widely for marketing and sales-related ventures. These platforms work as a market for you to promote and sell your services and powerful …
How to Easily Organize Your Content Calendar in Stencil
Organization is key when it comes to managing your content calendar in a strategic way. Many marketing professionals use programs such as Trello, Google Drive, or other programs to store their content and organize it by weeks, months or even season. Regardless of the way you choose to organize your content, the key is to have a consistent system in place that will make your job or …
How to Connect With Your Audience in Times of Uncertainty
To say that times have changed in recent weeks would be an understatement. The whole world is experiencing what, for many, is unknown territory. We are seeing those around us experience difficult times, and we are all affected one way or another. As a business, you may be wondering if you should even be leveraging social media for your marketing efforts and, if yes, how to do so. …
Common Marketing Misconceptions and Facts
Some businesses treat social media marketing as a ‘good to have’ ornamental decoration that falls short of being an integral part of their overall business strategy. However, this is far from reality. Social media marketing is an indispensable part of any company’s marketing strategy in the 21st Century. Pretty much everyone lives and shops online today, and this is where businesses …