There are always new changes happening in the marketing world, new tactics, new strategies, and new platforms. As a brand, it can get quite overwhelming when it comes to knowing where to start.
No matter what marketing platforms you use or the strategy you adopt, there are some habits that can help you grow and stand the test of time, no matter what happens with algorithms.
Let’s dive in and review some marketing habits we recommend for 2024.
Make Data-Driven Decisions
“Let your data guide you.” It’s something that we hear often and something we wholeheartedly agree with. No matter which platforms you work with, start looking at your data regularly, and no, not just a quick look.
Dive deep into your data to really understand what content performs the best and which keywords are working the best, and leverage data to understand what’s working on your website and what’s not.
Using your tools allows you to better understand customer behavior and pinpoint what works at various stages of the journey.
Between AI and the advancements of various reporting tools, there is no reason why doing a deep dive into your data wouldn’t be a part of your weekly marketing habits.
Build an Engagement Strategy
Engagement on social media is more than just responding to comments and messages received. A lot of bigger brands sometimes don’t do any outbound engagement, but they should. If you have a look at TikTok, for instance, a lot of brands, big or small, proactively engage in their niche and also participate in engagement on trending videos. This is a great way to get more eyes on your business and should be a best practice for all brands.
In a way, it’s easier than ever to use various platforms to grow your brand, but it’s also important to keep a pulse on your niche and nurture your community.
Being consistent with your marketing is important, but what’s more important is to create a content plan that you will be able to stick with. If that means that at the beginning, you post less and build your way to more content, that’s ok. When entrepreneurs or brands post too often and aren’t able to sustain their posting schedule (even with a social media scheduler), that’s when the overwhelm kicks in, and this is what we want to avoid.
Think about working on creating a schedule that you can sustain or build your way up to getting to that point.
Customer Success is Marketing
The heart of effective marketing is a stellar customer experience. This is nothing new, and if your brand hasn’t adapted to this yet, it’s time. Consumers want quick access to support, and this can happen in various ways.
You can make content easily accessible on your website; you can create educational content and content to address the various needs of the various touch points in the buyer’s journey.
In addition, both your social and customer success teams should ensure that they have processes in place to answer common questions received on the various platforms you use.
Regularly seek customer feedback and act on it. This could be through surveys, social media polls, or direct customer interactions. Responding to feedback not only improves the customer experience but also builds trust both on a short-term basis and long-term. Asking for feedback doesn’t require weeks of planning and multiple levels of approval (it really shouldn’t) you can ask for feedback to your email community.
You can also send post-interaction surveys, and you can create story polls. Brands have so many opportunities to be proactive when it comes to feedback.
Prioritize SEO in Content Creation
Optimizing your content for search is no longer just for websites or a YouTube channel. Most platforms have been talking about the importance of optimizing your content for search with keywords in order to get discovered by your audience.
It’s important to do a deep dive and understand what keywords (search terms) your audience would enter in the search bar of various platforms to find your content. Those keywords then need to be included in various places based on the platform you use and in your post copy.
Incorporating these simple marketing habits into your daily routine can significantly enhance your marketing efforts. Remember, it’s the small, consistent actions that lead to big results. Start implementing these marketing habits today, and this will pay off for you in 2024.