If you’re a small business using social marketing platforms, optimization is crucial. Maintaining an efficient strategy can save you time, money, and help avoid stress. Regardless of whether you’re using Facebook, Instagram or Twitter, follow these easy steps to make sure your business is getting the most out of your social media marketing strategy. …
Align for Success: Using Stencil’s Grid Feature
Looking to make social posts that wow your readers? Using Stencil's grid feature to improve your visual content is the way to go. This blog post builds upon the previous posts we've shared including how to improve your visual content for Instagram and how to make great color schemes in Stencil. This time, we’ll dig a bit deeper by showing you easy steps to keep your visual content aligned for …
5 Influencers Your Business Should be Following
As the marketing power of social media continues to evolve, so does our notion of influential thinkers and content makers. The last decade has experienced a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as “influencers.” Take, for example, Yoga_Girl, shown above. She's a devoted yoga teacher and co-founder of …
5 Social Media Metrics and How You Can Use Them To Your Advantage
You're posting away on social media hoping to get some type of positive feedback, and you wonder, "How do I know if these posts really work? Who's even paying attention?!" Good questions. If you're in business, social media can help build it. However many businesses are not tracking their social media metrics, which is the key to finding out what posts work. Today we'll review 5 social media …
5 Essential Grammar Rules for Great Content
Proper grammar usage is a crucial tool for any marketer, designer, or entrepreneurial— it helps convey your message and make your content easy to read. In addition to readability, your audience will appreciate text that looks smart and professional. If you're for looking tips on strong writing without constant check-ins from editors, read our guide below. …