You’ve likely seen, and even downloaded, dozens of digital freebies before. If you’ve been greeted by a pop-up on a website that says, “Free Download!” then you’ve seen a freebie opt-in. This is a great tool for businesses to accomplish a number of goals:
- Drive subscribers. A freebie is a great incentive to join an email list.
- Drive sales. You begin the relationship by giving rather than asking.
- Drive brand equity. You’re providing something your audience finds valuable.
The question is: how do you create your first opt-in freebie? There are just five steps you need to take to get from idea to execution. Follow along as you prepare your first opt-in freebie and get ready to drive your sales, subscribers and brand equity.