You’ve likely seen, and even downloaded, dozens of digital freebies before. If you’ve been greeted by a pop-up on a website that says, “Free Download!” then you’ve seen a freebie opt-in. This is a great tool for businesses to accomplish a number of goals:Drive subscribers. A freebie is a great incentive to join an email list. Drive sales. You begin the relationship by giving rather than …
About Jessica Thiefels
Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting, a content marketing agency. She’s been writing for more than 10 years and has been featured in top publications like Forbes and Fast Company. She also regularly contributes to Virgin, Business Insider, Score.org and more. Follow her on Twitter @JThiefels and connect on LinkedIn.