The successful use of fonts can turn good content into great content. One way to ensure a successful image is to choose a font that reflects the tone of your content. Your font can inspire emotional connections, increase market value, and even boost sales. We're going to chat about why you should be thoughtful of your font usage, where fonts can be found, different types of font, and what popular …
How to Promote Service-Based Businesses on Social Media
Selling a service can be difficult! When you don't have a tangible product to showcase like a product-based business, it can be hard to show off and talk about how valuable a service is to your customers. Service-based businesses have to be a bit more creative to plan out a social media marketing strategy to promote their business. Sometimes we all need some encouragement to get those creative …
Updates on Facebook Cover and Instagram Story Images (Sizes and Templates)
With all the changes in cover sizes and dimensions for various social media platform features, it's a bit hard to keep up. Right?! Just a few months ago, there was an uproar on Facebook cover images. All of a sudden Facebook group covers were cut off and people were wondering what happened to their images. Social media managers were scrambling for the correct size and pulling their hair out …
How to Use the Inverted Pyramid Design to Boost Email Conversions
The goal of every email campaign is to get readers to follow-through and complete some kind of action. You want them to buy something or sign up for a program, so you come up with a campaign using quirky designs and clever copy. But despite your effort, conversions are low. Hardly anyone clicks through the email to your landing page. Instead of getting readers excited and eager to take the next …
Social Media Images That Inspire Your Audience (An Analytical View)
Creating social media images and sending them out into the world hoping they inspire your audience can be... hit or miss. You never know what they'll like until you create, test, and measure. It's a process that takes time, but you'll want to take full advantage of what you find because it's such a satisfying feeling to know when you've finally hit a chord and resonated with someone in your …