In the last couple of years, cybersecurity shifted from a barely discussed topic to a common theme both in the business and political spheres. Furthermore, casual Internet users are becoming more aware of the dangers on the Internet and are taking safety precautions to protect their online valuables. Social networks are closely linked to this. For example, what started as a simple experiment …
How to Build a Social Media Marketing Funnel to Boost Conversions
When it comes to the traditional marketing funnel, social media is chronically overlooked. Typically seen as only useful in the initial stages of grabbing potential customers’ attention, the real power of social media has often been underused. As the world - and possible customers - become more media-savvy, social media has the potential to interact with customers at every stage in the …
3 Easy Steps For Creating The Perfect Pinterest Video!
Video marketing is an effective way to build relationships with your audience, diversify your content, and create a positive user experience. Let's not forget that search engines do like video content. When we create video content, it also makes it easy to give a verbal call-to-action to our audience, leading to increased reach and conversions. If you're feeling stressed about creating your …
Why Social Media and Customer Service Are Very Similar
Many businesses have woken up to the seamless beauty of using social media platforms to offer customer service to their audience. Social media may offer many other benefits, including connecting you with your loved ones. In essence, though, social media provides you with a platform—a place where you can be heard and responded to. The core purpose that social media serves is the same as …
8 Social Media Marketing Tips For 2021
As of 2020, approximately 3.6 billion people are using various social networks. This number is expected to grow to 4.4 billion in 2025 (according to Statista). This trend clearly shows that the whole world is not only connected through the use of the internet but that we are also actively using various platforms that connect us based on our location, education, interests, or our friend …
