Every business is unique, with different operational and marketing needs. It can be hard for start-ups and emerging entrepreneurs to finalize a tool line-up to support them in their business journey. Read this insightful blog post, where we share some great tools to consider.
Click to Tweet
Click to Tweet is a simple way to make it easy for your audience to share YOUR content. You can create unique sharable links that will populate a pre-written Tweet, that is, of course, written by you or your marketing team. At Stencil, we love using this tool in our email marketing campaigns, and we see a significant amount of content shares on a regular basis when using this tool.
Toggl Track
Toggl Track is amazing to keep track of how long you spend on various projects. Everyone has different time management styles, and there are also various time management categories. Toggl Track created the Time Management Hub, where they share resources to educate their audience about the ins and outs of time management.
Otter.ai
Otter is amazing for transcribing and when you want to take your content efforts to the next level. It’s great for transcribing live content and turn it into blogs and podcast outlines.
When it comes to creating content, volume is not always the answer. Being able to syndicate popular content that you have made on various channels will help you increase your reach. Diversifying the content type you offer will also allow you to speak directly to the various demographics you are targeting.
Insights by Pinterest
Pinterest always shares incredible insights that can help your brand reach a new level of success. If you take the time to look at their predictions as well as the tools that they offer, that’s a good start. Add in your analytics and audience insights, and you’re in for some serious growth!
It’s important to remember that looking at your data doesn’t solely mean looking at your standard reports such as traffic, engagement, conversions, etc. You need to get familiar with your audience insights to understand your different market segments.
Answer The Public
The best research is your own, and as much as you can, you want to ask your audience what they want from you. Gathering data from your user base doesn’t have to be costly or complicated. To survey your audience, you can do simple things such as:
- Sending a quick survey link via email.
- Inviting some of your clients to join you for a Q&A to learn more about their needs.
- Using polling features on social media.
- Use a social media post to ask your audience to reach out with any questions, needs, or concerns.
- Add a survey link to your email signature to gather data over some time.
When you have little to work with or looking to be proactive with future ideas, Answer The Public is a useful tool. Google Trends is also a great tool to evaluate trends.
Stencil Use Cases
As a Stencil user, you have access to best-in-class use cases to help you create the best content that will represent your brand. From creating an impactful Twitter banner to creating the best content for various industry types, you’ll find everything needed to create content that converts!
What are some of your go-to tools? Let us know in the comments.
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