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Fonts For Successful Content Marketing

By Lillian De Jesus on February 28, 2018 2 Comments

The successful use of fonts can turn good content into great content. One way to ensure a successful image is to choose a font that reflects the tone of your content. Your font can inspire emotional connections, increase market value, and even boost sales. We're going to chat about why you should be thoughtful of your font usage, where fonts can be found, different types of font, and what popular …

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Social Media Marketing Tips for Real Estate Pros

By Serene Yeung on September 21, 2017 2 Comments

Just like successful local and online businesses, successful realtors understand the importance of social media marketing. We live in a research-driven buying culture, so before homebuyers start seriously looking for housing options or before a seller looks for a realtor, they're doing their research online. Real estate has a long sales cycle, and prospective clients have to be nurtured. By …

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How to Use Emojis in Social Media Marketing

By Lillian De Jesus on August 24, 2017 2 Comments

Every year emojis are becoming more popular and used more every single day. On average, there are over 60 Million emojis sent on Facebook alone every day. The numbers are not just increasing in personal daily use but in business marketing communications. That's why we think it's important to talk about how to use emojis in social media marketing to provide value and strategy as small business …

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How to Use Visuals to Promote a Product Launch (without the stress)

By Lillian De Jesus on May 11, 2017 7 Comments

Launching a product can be... stressful. Making sure the sales funnel is just right, email marketing has automation on track, and not worrying that all that hard work spent into that new product will be an absolute failure. We get it! Every business owner has faced these fears. The one thing you can do that can ease the stress of the product launch is to visualize each step of the way to create …

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How to use Color Psychology in Social Media Marketing

By Lillian De Jesus on December 22, 2016 12 Comments

Color plays an emotional connection in everything we do in our lives, from deep childhood rooted memories to everyday occurrences. In the business world, color psychology plays an importance in social media marketing and branding. Color association can stir up negative or positive emotions with each individual. How do you know your colors are affecting your clients in a positive manner? Today …

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