As the marketing power of social media continues to evolve, so does our notion of influential thinkers and content makers. The last decade has experienced a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as “influencers.” Take, for example, Yoga_Girl, shown above. She's a devoted yoga teacher and co-founder of …
5 Social Media Metrics and How You Can Use Them To Your Advantage
You're posting away on social media hoping to get some type of positive feedback, and you wonder, "How do I know if these posts really work? Who's even paying attention?!" Good questions. If you're in business, social media can help build it. However many businesses are not tracking their social media metrics, which is the key to finding out what posts work. Today we'll review 5 social media …
5 Essential Grammar Rules for Great Content
Proper grammar usage is a crucial tool for any marketer, designer, or entrepreneurial— it helps convey your message and make your content easy to read. In addition to readability, your audience will appreciate text that looks smart and professional. If you're for looking tips on strong writing without constant check-ins from editors, read our guide below. …
Color Schemes and How To Make Them In Stencil
Look at a few social media giants and their branding and you may notice something in common: the color blue! Most heavy marketers use blue and a palette made of up complimentary shades for their branding. Blue is statistically the most popular color in the world (via Toronto Sun), and it’s no secret that marketers are taking advantage of this fact. Consider using a combination of blue and white …
How to Be A Real-Time Marketing Pro Using Stencil
Real-time marketing can have a positive impact on businesses. Showing your audience that you're "in the know" with current issues and trends can develop a dialogue and discussions can grow to build a business further. With real-time marketing, the strategy does not have to be planned a year out, but within a short time span depending on current events, holidays, trends, and news. Images play a …
