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How to Leverage Graphics to Create a Positive User Experience

By Debbie Roy on August 13, 2019 No Comments

Imagine being stuck on a webpage that reads like an endless word document containing streams of black-and-white text. Not only are you unlikely to actually read the text, but such a website would also not generate feelings of community engagement, trustworthiness, and authenticity.  The same applies to social media; graphics speak to our audience and help us foster a positive environment. …

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6 Powerful Strategies to Grow Your Pinterest Account

By Debbie Roy on May 28, 2019 No Comments

While Facebook, Twitter, and Instagram are popular social media platforms to use for business, one platform that often gets overlooked is Pinterest. It's now the time to grow your Pinterest account. Pinterest has gained momentum in the last couple of years with a 75% increase in pins between 2017 and 2018. That alone is a good reason for you to invest in Pinterest and learn some powerful …

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Stencil Tips: SEO Trends to Ring in 2016

By Adam Rotman on October 20, 2016 No Comments

The new year is looming on the horizon but 2016 isn’t over yet. Wondering how to nail your business down for the remaining months? Here are Stencil’s top current SEO trends for a productive end of 2016. …

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Top 5 Facebook Apps for Business

By Adam Rotman on October 18, 2016 No Comments

Don’t let the hard work you put into creating Facebook content on Stencil go to waste. Get the most out of your content by optimizing your Facebook page with apps. Follow our guide to Facebook’s top 5 apps for business in order to help direct viewers toward the right information on your page. …

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5 Influencers Your Business Should be Following

By Adam Rotman on October 4, 2016 5 Comments

As the marketing power of social media continues to evolve, so does our notion of  influential thinkers and content makers. The last decade has experienced a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as “influencers.” Take, for example,  Yoga_Girl, shown above. She's a devoted yoga teacher and co-founder of …

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