The new year is looming on the horizon but 2016 isn’t over yet. Wondering how to nail your business down for the remaining months? Here are Stencil’s top current SEO trends for a productive end of 2016.
6 SEO Trends in 2016 for Business
1. Deep Links
Deep links are mobile links that work like hyperlinks. But, instead of directing to a web page, users are sent to a specific screen within an app. Deep linking has gained considerable traction over the past few years and is currently trending. This tactic is one of the best ways to boost engagement with mobile users.
2. Digital Assistants
Digital Assistants are currently being heralded by Forbes and many other marketing sources. As retail traffic is directly correlated to online engagement, tech companies have begun to invest heavily in this tactic.
3. Higher Word Count
Looking for better SEO results? Bump your blog posts up to 500 words per article. This will help your writers include between 5 and 10 keywords while keeping a natural feel to the content.
4. Tag Structure
Tag structuring for titles are a crucial aspect in SEO results. Make sure your tags are in accordance with WordPress or the Flesch Reading Ease test for optimal SEO results. For more info, check this Moz article on Tags.
5. Video Content – live broadcasting, this will carry over into 2017
The top SEO trend of late is live video broadcasting. This will likely carry into and expand in 2017. If you make one budget adjustment for marketing strategy, it should be in this direction. The end of 2016 and beginning of 2017 is expected to see a dramatic increase in video content marketing — don’t get lost in the dust.