WordPress is such a popular content management system that major media outlets, tech companies, universities, and elite brands use it to share their best content. WordPress runs 32% of the entire internet. Although using WordPress for content marketing is quite easy, the best usage for a site is through its various plugins. Plugins can enhance a site's marketing capability and promote content in …
Marketing
Why Influencers and Micro-Influencers are a Big Deal
If you're not sure what influencers and micro-influencers are, you'll quickly find that they are all around social media promoting products with #ad and #sponsored hashtags. They're not too hard to find, especially on Instagram. The real question to ask is what can they do for your business? We research why influencers are such a big deal, where to find them, how establishing a relationship with …
Motivational Quotes for a Successful Year
Can motivational quotes really motivate you? In recent years, you've probably found countless articles with "the best" motivational or inspirational quotes. Some have written articles that are enraged that people continue to use motivational quotes on social media. However, we'd like to explore a little further into why people seem to gravitate toward these uplifting positive phrases. Let's get to …
What You Need to Know About Creating Your First Opt-In Freebie
You’ve likely seen, and even downloaded, dozens of digital freebies before. If you’ve been greeted by a pop-up on a website that says, “Free Download!” then you’ve seen a freebie opt-in. This is a great tool for businesses to accomplish a number of goals: Drive subscribers. A freebie is a great incentive to join an email list. Drive sales. You begin the relationship by giving rather than …
Elevate Stock Photos for Amazing Visual Content
Stock photos get a bad rep sometimes. When people think of stock photos, they think of people in suits shaking hands or really creepy happy people jumping in place. Although many of the stock photos can be funny, not all stock photos are bad. There are some really great photos out there but many times they're so good they get overused around the internet. We have some ideas to help elevate stock …
