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Debbie Roy

How to Add Memes to Your Marketing Strategy

By Debbie Roy on June 13, 2022 No Comments

It's quite possible that while browsing various social media accounts, you come across some fun memes. The question is...should we be using memes in our marketing strategy, and if so, what do we need to know? Read this blog post, where I'll share some top tips for any brand wanting to use memes as part of their marketing strategy.  Summary:  What is Meme Marketing?How to use Memes on …

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Short-Form Video Marketing Tips To Try in 2022

By Debbie Roy on May 9, 2022 No Comments

Short-form videos are a great way to engage with your audience on a regular basis and reach a new audience. Most social media platforms have adapted to offering great short-form video capabilities. Think Instagram Reels, YouTube Short, TikTok, and even creating video series on Pinterest. Read this blog post, where we'll share some short-form video marketing tips for 2022.  Summary: Focus on …

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Tips for Increasing Your Social Media Engagement in 2022

By Debbie Roy on April 12, 2022 No Comments

If 2022 is the year that you want to grow your engagement on social media, you're in the right place. Remember this, as it will save you a lot of time. “It's about consistency, connection, and community building.” Yes, you also need a good strategy.  If your focus is on the number of times you think you should post vs. creating connection and community, how much engagement do you …

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How to Use Social Media for Employer Branding

By Debbie Roy on March 10, 2022 No Comments

When it comes to employer branding, social media is one of the most powerful tools at your disposal. By showcasing your company culture on social media and your company values, you can attract top talent and improve your overall employer brand. Here are a few tips for using social media for employer branding. Showcase Your Company Culture By sharing photos, videos, and behind the scenes …

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How to Grow your Instagram in 2022

By Debbie Roy on February 5, 2022 No Comments

Are you using Instagram to grow your business? Now, more than ever, businesses of all sizes are trying to get in on the 'action' so they can attract new customers and retain existing ones. But how exactly do you grow your Instagram? And how can you use Instagram to nurture your audience and create a positive experience? That's what we'll be discussing today. In this blog post, you will …

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