Time on page is an important ranking metric and has been for a long time. There are other ways to think about time on page, time on site, or even “dwell time”. The overall idea is that a user who is referred by a search engine begins reading your page and decides how long they will spend on that page before moving to another page or clicking the back button in their browser. As soon as one of …
Inspiring Social Media Posts for Every Business
Whether you have a local or online business, social media is a popular and effective method of marketing. Sometimes with all the hustle and bustle of trying to run a business, we lose sight of the potential that social media has. Many small business owners and entrepreneurs that have limited budgets have a difficult time running social media campaigns on their own. Also creating social media posts …
How to Use Visuals to Promote a Product Launch (without the stress)
Launching a product can be... stressful. Making sure the sales funnel is just right, email marketing has automation on track, and not worrying that all that hard work spent into that new product will be an absolute failure. We get it! Every business owner has faced these fears. The one thing you can do that can ease the stress of the product launch is to visualize each step of the way to create …
3 Ways to Visually Optimize Your Blog Posts for More Shares
Images don’t just beautify your post and break up text, they increase shares and thereby blog traffic too. After analyzing over a 100 million articles, Buzzsumo found that adding at least one image to your blog posts can increase shares on social networks like Facebook and Twitter. When you add images to your blog posts, they will also result in more Pinterest pins as people can only pin blog …
How Most People Screw Up Their Email Design
Don't click delete. Most email marketing campaigns are screaming this. Marketers spend a lot of time carefully formulating catchy headlines, working enticing offers into their copy, and A/B testing different phrases for their CTAs. The overall look and design though is often an afterthought. …