Having a solid social media marketing strategy is not as easy as it may seem at first. In fact, it takes some time and effort to actually plan every single thing you will be doing on social media as a part of your digital marketing strategy. Hence, here are the five tips that make your social media blog special.
1) Create and Deliver Relevant Content
First and foremost, you need to create and deliver relevant content to your audience. If you create content that is not interesting or exciting in some way, your audience will just scroll past it looking for something that will actually spark their interest and pique their curiosity. In other words, you need to find a way to make your content stand out from the crowd or rather of the mass of other content constantly being churned out on social media platforms. Here are some tips on how you can make your content more relevant:
- Conduct proper research and find out what your target audience is interested in. If your subscribers or potential followers don’t show interest in a certain topic, then you simply shouldn’t spend time and resources on making content on this topic. Likewise, if there are particular things your target audience is exceptionally interested in, you probably need to create more content dedicated to these topics.
- Expand your target audience and find readers and viewers who will be interested in the topics you are covering. Instead of only trying to adapt to your audience’s interests, you should actively seek out those who will want to consume the content you already create.
- Experiment as much as you can and look at what your competitors are up to. You will be surprised at the number of places you can find inspiration in. Don’t just take the expected route every time – try to be unique and original with your approaches. After all, social media users are constantly looking for something fresh and new.
2) Encourage Viewers to Share Content
The next thing you need to start doing to make your social media blog special is to encourage viewers to share content. The more your content is shared, the more people will see it and will discover your brand. On the other hand, if your content is only seen by your direct audience such as your current followers, you will never be able to grow your follower or subscriber base and expand your social media reach.
As Natalie Cape from the custom writing reviews site Best Writers Online puts it, “It’s somewhat of a two-way relationship between your content uniqueness and its shareability. When you create something special, it will get shared more. But when you see what gets shared more, you will be able to better understand what makes your content unique and, therefore, you will start making more special content.”
That being said, you can’t just constantly remind your followers and subscribers about sharing your content because it will only make them incredibly annoyed. Don’t always say it in a straightforward way and try to find a balance between too much encouragement and too few and far between reminders.
3) Introduce User-Generated Content
UGC or user-generated content is not as commonly used by brands and influencers, but those that do use it often gain a competitive edge over their competitors when trying to establish a connection with their target audience. To put it simply, UGC can be a powerful tool when you are growing a particular connection with your audience and developing a long-term relationship based on trust, loyalty, and authority. It’s much better to present your brand as a person rather than a lifeless corporation only looking to sell products and increase profit.
Introducing user-generated content into your social media strategy can be jarring at first if you use too much at once, but if you do it gradually, UGC will serve a great purpose. Try to find the most unique pieces you can and then repost them only after getting permission from the owner. You can also leave comments under the original UGC posts but reposts will probably work better for your overall strategy.
4) Diversify and Experiment with Content
As mentioned earlier, experimenting with content should be one of those things that’s obvious and common for your brand specifically, but you should also consider diversifying your content in some ways. Diversification can come in absolutely different forms – from format to topic to design.
As Craig Ericson from the essay writing reviews site Writing Judge notes, “Diversification is usually a good step because it helps you find new things that work for your social media strategy. But at the same time, you need to be cautious. Too much variety can damage your brand image and confuse your audience.”
5) Put Things That Matter into The Spotlight
Last but not least, you need to put things that matter into the spotlight instead of highlighting whatever you feel like. This point is directly related to finding the right topics to create your content for, but it is a bit more subtle. Even when you have a piece of content on a certain topic, there are still aspects of this topic that you will put to the forefront.
For example, you might have a video ready about the most popular matte lipstick shades of the new season. The video will probably be somewhat of a listicle, but you could take a slightly different approach and shift the focus to matte lipstick application. So, at first, you will be listing the most popular shades, but then you will spend a half (or more than a half) or the remaining video length to explain how to properly apply matte lipstick.
All in all, planning your social media strategy can be challenging, but once you take the basics and work up your actions to the top, it will become much easier to plan everything out. Use the tips in this article to create your own social media strategy and start creating social media posts that are truly special.