If you’re a small business using social marketing platforms, optimization is crucial. Maintaining an efficient strategy can save you time, money, and help avoid stress. Regardless of whether you’re using Facebook, Instagram or Twitter, follow these easy steps to make sure your business is getting the most out of your social media marketing strategy. …
Social Media
Align for Success: Using Stencil’s Grid Feature
Looking to make social posts that wow your readers? Using Stencil's grid feature to improve your visual content is the way to go. This blog post builds upon the previous posts we've shared including how to improve your visual content for Instagram and how to make great color schemes in Stencil. This time, we’ll dig a bit deeper by showing you easy steps to keep your visual content aligned for …
5 Social Media Metrics and How You Can Use Them To Your Advantage
You're posting away on social media hoping to get some type of positive feedback, and you wonder, "How do I know if these posts really work? Who's even paying attention?!" Good questions. If you're in business, social media can help build it. However many businesses are not tracking their social media metrics, which is the key to finding out what posts work. Today we'll review 5 social media …
How to Be A Real-Time Marketing Pro Using Stencil
Real-time marketing can have a positive impact on businesses. Showing your audience that you're "in the know" with current issues and trends can develop a dialogue and discussions can grow to build a business further. With real-time marketing, the strategy does not have to be planned a year out, but within a short time span depending on current events, holidays, trends, and news. Images play a …
Top 5 Ways Marketers are Using Quotes
Einstein. Emerson. Kennedy. Kissinger. Using inspirational quotes to contextualize your posts is a great way to relate to your audience. The Kissmetrics Blog posted 50 Inspirational Quotes from the 50 Top Social Media Influencers. The article emphasizes not only the power of quoting influential thinkers, but the effectiveness of using them as source content. …
