Content such as blogs, case studies, use cases, whitepapers, and other forms of authoritative and educational content are great for helping those in our audience who are at different stages in the buyer's journey. This type of content is not only helpful for marketing purposes but can also complement your customer success strategy. Let's dive into some simple and effective ways we can leverage …
Customer Service
Simple Marketing Habits to Start in 2024
There are always new changes happening in the marketing world, new tactics, new strategies, and new platforms. As a brand, it can get quite overwhelming when it comes to knowing where to start. No matter what marketing platforms you use or the strategy you adopt, there are some habits that can help you grow and stand the test of time, no matter what happens with algorithms. Let's dive …
The Importance of Using Content in Your Customer Service Strategy
You should always consider your customers and their needs when it comes to online marketing. Your customers are always searching for content online, and they are looking for answers. If you can be proactive and help customers at various stages of their journey, that's a great experience. Sharing valuable content online also contributes to a positive customer service experience. Let's review the …
How to Use Social Media for Employer Branding
When it comes to employer branding, social media is one of the most powerful tools at your disposal. By showcasing your company culture on social media and your company values, you can attract top talent and improve your overall employer brand. Here are a few tips for using social media for employer branding. Showcase Your Company Culture By sharing photos, videos, and behind the scenes …
How to Grow your Instagram in 2022
Are you using Instagram to grow your business? Now, more than ever, businesses of all sizes are trying to get in on the 'action' so they can attract new customers and retain existing ones. But how exactly do you grow your Instagram? And how can you use Instagram to nurture your audience and create a positive experience? That's what we'll be discussing today. In this blog post, you will …
