Creative marketing is more important than ever, in an era where brands are competing to tell the best story and build the most loyal customer base. Research from Kantar Millward Brown found that brands which consumers see as disruptive and creative—and which also have great advertising—boost their brand value by 265 percent. Much of this creative thinking falls on the marketing team, …
About Jessica Thiefels
What You Need to Know About Creating Your First Opt-In Freebie
You’ve likely seen, and even downloaded, dozens of digital freebies before. If you’ve been greeted by a pop-up on a website that says, “Free Download!” then you’ve seen a freebie opt-in. This is a great tool for businesses to accomplish a number of goals: Drive subscribers. A freebie is a great incentive to join an email list. Drive sales. You begin the relationship by giving rather than …
