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Jessica Thiefels

About Jessica Thiefels

Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting, a content marketing agency. She’s been writing for more than 10 years and has been featured in top publications like Forbes and Fast Company. She also regularly contributes to Virgin, Business Insider, Score.org and more. Follow her on Twitter @JThiefels and connect on LinkedIn.

10 Awesome Tools to Boost Your Marketing Creativity

By Jessica Thiefels on August 29, 2019 No Comments

Creative marketing is more important than ever, in an era where brands are competing to tell the best story and build the most loyal customer base. Research from Kantar Millward Brown found that brands which consumers see as disruptive and creative—and which also have great advertising—boost their brand value by 265 percent.  Much of this creative thinking falls on the marketing team, …

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What You Need to Know About Creating Your First Opt-In Freebie

By Jessica Thiefels on December 11, 2018 1 Comment

You’ve likely seen, and even downloaded, dozens of digital freebies before. If you’ve been greeted by a pop-up on a website that says, “Free Download!” then you’ve seen a freebie opt-in. This is a great tool for businesses to accomplish a number of goals: Drive subscribers. A freebie is a great incentive to join an email list. Drive sales. You begin the relationship by giving rather than …

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