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Adam Rotman

Color Schemes and How To Make Them In Stencil

By Adam Rotman on September 22, 2016 2 Comments

Look at a few social media giants and their branding and you may notice something in common: the color blue! Most heavy marketers use blue and a palette made of up complimentary shades for their branding. Blue is statistically the most popular color in the world (via Toronto Sun), and it’s no secret that marketers are taking advantage of this fact. Consider using a combination of blue and white …

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How to Make Great Instagram Content

By Adam Rotman on September 16, 2016 2 Comments

How to Make Great Instagram Content Using Stencil They say a picture is worth a thousands words. So, it should come as no surprise that Instagram has become a leading social marketing platform since its creation in 2010. However, while Instagram is the reigning king of social media (it has the highest engagement of any social network), making great content is easier said than done. …

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10 Common Mistakes People Make When Creating Images

By Adam Rotman on September 15, 2016 1 Comment

  Did you know: 65% of the world’s population are visual learners? With that in mind, it should come as no surprise that a great image can make a banner that will not only catch the viewer's eye, but hold focus and generate interest in your Facebook page or website. …

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5 Stencil Tricks You Should Know

By Adam Rotman on September 7, 2016 15 Comments

Its no secret that Stencil wants its users to be able to create beautiful content as simply and efficiently as possible. But that doesn't mean we don't have any extra tricks up our sleeves. In fact, we want to share them with you now. Below are 5 next level tricks that will help you power up and use stencil like a pro. …

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Top 5 Ways Marketers are Using Quotes

By Adam Rotman on August 30, 2016 1 Comment

Einstein. Emerson. Kennedy. Kissinger. Using inspirational quotes to contextualize your posts is a great way to relate to your audience. The Kissmetrics Blog posted 50 Inspirational Quotes from the 50 Top Social Media Influencers. The article emphasizes not only the power of quoting influential thinkers, but the effectiveness of using them as source content. …

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