Posts tagged "opt-in"

What You Need to Know About Creating Your First Opt-In Freebie

What you need to know about creating your first opt-in freebie

You’ve likely seen, and even downloaded, dozens of digital freebies before. If you’ve been greeted by a pop-up on a website that says, “Free Download!” then you’ve seen a freebie opt-in. This is a great tool for businesses to accomplish a number of goals:

  • Drive subscribers. A freebie is a great incentive to join an email list.
  • Drive sales. You begin the relationship by giving rather than asking.
  • Drive brand equity. You’re providing something your audience finds valuable.

The question is: how do you create your first opt-in freebie? There are just five steps you need to take to get from idea to execution. Follow along as you prepare your first opt-in freebie and get ready to drive your sales, subscribers and brand equity.

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