Selling a service can be difficult! When you don't have a tangible product to showcase like a product-based business, it can be hard to show off and talk about how valuable a service is to your customers. Service-based businesses have to be a bit more creative to plan out a social media marketing strategy to promote their business. Sometimes we all need some encouragement to get those creative …
Updates on Facebook Cover and Instagram Story Images (Sizes and Templates)
With all the changes in cover sizes and dimensions for various social media platform features, it's a bit hard to keep up. Right?! Just a few months ago, there was an uproar on Facebook cover images. All of a sudden Facebook group covers were cut off and people were wondering what happened to their images. Social media managers were scrambling for the correct size and pulling their hair out …
How to Use the Inverted Pyramid Design to Boost Email Conversions
The goal of every email campaign is to get readers to follow-through and complete some kind of action. You want them to buy something or sign up for a program, so you come up with a campaign using quirky designs and clever copy. But despite your effort, conversions are low. Hardly anyone clicks through the email to your landing page. Instead of getting readers excited and eager to take the next …
Social Media Images That Inspire Your Audience (An Analytical View)
Creating social media images and sending them out into the world hoping they inspire your audience can be... hit or miss. You never know what they'll like until you create, test, and measure. It's a process that takes time, but you'll want to take full advantage of what you find because it's such a satisfying feeling to know when you've finally hit a chord and resonated with someone in your …
15 Amazing Tips from the Best Visual Marketing Experts
When there's a new skill to learn you go to the best of the best to educate yourself and learn all that you can. It's no different when you want to learn about the latest social media trends and visual marketing tips online. When you want to design social media graphics and post on social media you want to be sure you're doing what the experts would do. We've handpicked the best of the best …
