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Adam Rotman

Top 5 Facebook Apps for Business

By Adam Rotman on October 18, 2016 No Comments

Don’t let the hard work you put into creating Facebook content on Stencil go to waste. Get the most out of your content by optimizing your Facebook page with apps. Follow our guide to Facebook’s top 5 apps for business in order to help direct viewers toward the right information on your page. …

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5 Ways to Optimize Social Platforms for Business

By Adam Rotman on October 14, 2016 1 Comment

If you’re a small business using social marketing platforms, optimization is crucial. Maintaining an efficient strategy can save you time, money, and help avoid stress. Regardless of whether you’re using Facebook, Instagram or Twitter, follow these easy steps to make sure your business is getting the most out of your social media marketing strategy. …

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Align for Success: Using Stencil’s Grid Feature

By Adam Rotman on October 11, 2016 No Comments

Looking to make social posts that wow your readers? Using Stencil's grid feature to improve your visual content is the way to go. This blog post builds upon the previous posts we've shared including how to improve your visual content for Instagram and how to make great color schemes in Stencil. This time, we’ll dig a bit deeper by showing you easy steps to keep your visual content aligned for …

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5 Influencers Your Business Should be Following

By Adam Rotman on October 4, 2016 5 Comments

As the marketing power of social media continues to evolve, so does our notion of  influential thinkers and content makers. The last decade has experienced a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as “influencers.” Take, for example,  Yoga_Girl, shown above. She's a devoted yoga teacher and co-founder of …

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5 Essential Grammar Rules for Great Content

By Adam Rotman on September 27, 2016 No Comments

Proper grammar usage is a crucial tool for any marketer, designer, or entrepreneurial— it helps convey your message and make your content easy to read. In addition to readability, your audience will appreciate text that looks smart and  professional. If you're for looking tips on strong writing without constant check-ins from editors, read our guide below. …

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