Short-form videos have evolved into a great tool for marketers to quickly and efficiently communicate with their target audience. On most platforms, we can observe the rise and fast adoption of short-form videos, and for a good reason. Get ready to take some notes; we'll cover some simple yet effective tips in this blog post. Misconceptions about Short-Form Videos One of the most common …
social media marketing
Everything You Need to Know About Ephemeral Content
Today, most people are looking for content that can be consumed quickly and easily. Because of this, businesses often create ephemeral content that can be viewed and shared within a short period of time. What Is Ephemeral Content? Ephemeral content is a term used to describe content that disappears after a certain period of time. It's typically created for a specific purpose, just like any …
The Importance of Leveraging Organic Marketing Efforts In 2023
As we enter 2023, it's clear that the digital landscape will continue to evolve and change. With so much competition online, it's more important than ever for businesses to stand out and differentiate themselves from their competitors. One of the best ways to do this is through organic marketing efforts, which can help businesses attract and retain customers without relying on paid …
Content Marketing Tips for 2023
Like many, you are likely already working on your content marketing strategy for 2023, brainstorming ideas and digging deep into your data to support your new ideas. When creating content, we must always remember that it's about our audience and that content supports many facets of a business. Content goes hand-in-hand with your overall sales, marketing, user experience and customer …
Tips for Increasing Your Social Media Engagement in 2022
If 2022 is the year that you want to grow your engagement on social media, you're in the right place. Remember this, as it will save you a lot of time. “It's about consistency, connection, and community building.” Yes, you also need a good strategy. If your focus is on the number of times you think you should post vs. creating connection and community, how much engagement do you …
