Every brand and creative entrepreneur has their own unique ways they may use to market themselves to reach a bigger audience. Some brands have amazing teams that can help create a lot of content on a regular basis while others don't. No matter what type of resources you have available to you, creating evergreen content is key to reaching an audience on an ongoing basis. Evergreen content …
Marketing
How to Find the Right Keywords for Pinterest
Using Pinterest in your marketing efforts is an effective way to drive traffic to your blogs, case studies, products, and services. While providing a great experience on Pinterest is important, in order for your potential readers or customers to discover your content, you need to come up in the various searches they perform in the search bar. In order for this to happen, you need to learn how to …
The Benefit of Partnering with UGC Creators
Has your brand ever considered partnering with a UGC (user-generated content) creator? Not to be mistaken with influencer marketing, many UGC creators partner with brands to create video content or photos that the brand can then use in their social feeds or for ads. With UGC creators, there is usually no expectation that the creator will publish the content …
4 Essential Tips for Crafting Engaging Blog Posts
While video marketing is a popular choice for many brands, blogging should still be one of your areas of focus. The good news is that if you already have video content, a podcast, or other long-form content, you can easily create an effective content repurposing strategy. Let's review four tips that can easily be implemented to help you create engaging blog posts. Repurpose What …
How to Use Instagram Stories for Creatives
As a creative business owner, you have a unique opportunity to take your audience behind the scenes with Instagram stories. They are also a great way to connect with your audience on the go. In the context of content creation, yes, planning is important, but also allowing room for flexibility is key. In this blog post, you'll learn different ways to use Instagram stories and different content …
