The goal of every email campaign is to get readers to follow-through and complete some kind of action. You want them to buy something or sign up for a program, so you come up with a campaign using quirky designs and clever copy. But despite your effort, conversions are low. Hardly anyone clicks through the email to your landing page. Instead of getting readers excited and eager to take the next …
About Walter Chen
You Need These 10 Tools to Hack Your Startup’s Growth
When it comes to marketing, a lot of startups are caught in a kind of double bind. They’re lean and agile, which is great for building a product. It keeps things simple. But they also need to have the marketing reach of a bigger corporation, because even the best product is worthless without a user base. So how does a small operation get its name out there without having much extra time to …
How Visuals Improve Conversion Rates on Your Content by 300%
The use of visual information has increased on the internet by 9,900% since 2007. We all know that images and infographics increase traffic on the web, whether it’s on social media, blogs, or our company site, but what we are still unpacking is the why. As content marketers, we often plug and chug the strategies we know that work when it comes to writing a successful blog, but because visuals are …
