“Thanks for calling Every Company's Customer Service. This call could be recorded for quality assurance. Para servicio en español, diga español.” Humans are smart. First, we replaced horses with cars. Now, we've become so advanced as a species that we've eliminated the need for human interactions. Or have we? …
How Most People Screw Up Their Email Design
Don't click delete. Most email marketing campaigns are screaming this. Marketers spend a lot of time carefully formulating catchy headlines, working enticing offers into their copy, and A/B testing different phrases for their CTAs. The overall look and design though is often an afterthought. …
