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Debbie Roy

How to Find the Right Keywords for Pinterest

By Debbie Roy on June 16, 2024 No Comments

Using Pinterest in your marketing efforts is an effective way to drive traffic to your blogs, case studies, products, and services. While providing a great experience on Pinterest is important, in order for your potential readers or customers to discover your content, you need to come up in the various searches they perform in the search bar. In order for this to happen, you need to learn how to …

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The Benefit of Partnering with UGC Creators

By Debbie Roy on May 16, 2024 No Comments

Has your brand ever considered partnering with a UGC (user-generated content) creator? Not to be mistaken with influencer marketing, many UGC creators partner with brands to create video content or photos that the brand can then use in their social feeds or for ads.  With UGC creators, there is usually no expectation that the creator will publish the content …

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Tips for Crafting The Best Email Content

By Debbie Roy on April 11, 2024 No Comments

How many emails do you receive from brands daily? And how many do you enjoy reading? Email marketing is incredibly effective, and many consumers love receiving newsletters on a regular basis. Finding the perfect balance and being creative is key. In this blog post, we'll discuss some tips for crafting the best email marketing content.  Test Your Subject Lines If you never test …

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4 Essential Tips for Crafting Engaging Blog Posts

By Debbie Roy on March 24, 2024 No Comments

While video marketing is a popular choice for many brands, blogging should still be one of your areas of focus. The good news is that if you already have video content, a podcast, or other long-form content, you can easily create an effective content repurposing strategy.  Let's review four tips that can easily be implemented to help you create engaging blog posts.  Repurpose What …

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How to Use Instagram Stories for Creatives

By Debbie Roy on February 14, 2024 No Comments

As a creative business owner, you have a unique opportunity to take your audience behind the scenes with Instagram stories. They are also a great way to connect with your audience on the go. In the context of content creation, yes, planning is important, but also allowing room for flexibility is key. In this blog post, you'll learn different ways to use Instagram stories and different content …

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