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Debbie Roy

Simple Content Marketing Tips for Brands

By Debbie Roy on January 15, 2025 No Comments

It can be easy to get overwhelmed when searching for content marketing tips online. Great content marketing begins with a good understanding of your target audience. Who are they? What are their pain points, goals, and challenges? The more you understand your target audience, the easier it will be to generate content that resonates. Once you know what they need, how do you create an effective …

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Content Tips to Help You Nurture Potential Buyers

By Debbie Roy on December 24, 2024 No Comments

Understanding your audience and their needs at each stage of their journey is the key to establishing trust and increasing conversions. Whether you're an experienced marketer or just starting out in content marketing, this blog post will walk you through new content ideas for each stage of the buyer's journey. Get ready to take some notes and walk away with fresh content ideas. Content to …

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3 Types of Emails Your Brand Needs to Send

By Debbie Roy on November 15, 2024 No Comments

Creating a lead magnet and growing an email list is only the beginning of the process when it comes to email marketing. When you nurture your list in meaningful, valuable ways that gradually foster relationships and trust, the true magic begins. To help you get started, here are three crucial email formats every brand should use. These emails will not only help with audience engagement but also …

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4 Effective Tips for New YouTube Creators

By Debbie Roy on October 21, 2024 No Comments

If you're a new creator looking to grow a community or a brand that has been thinking of adopting more evergreen content practices, a YouTube channel could be the right fit for you. Just like any other platform, you don't need a big budget or the best equipment on the market to start a YouTube channel. There are some fundamental tips to keep in mind if you want to optimize your new YouTube …

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How to Find a Content Management System That Works For You

By Debbie Roy on September 20, 2024 No Comments

If you have worked in the content space for a while, you know that there are always new tools available to help us manage our content planning effectively. With that being said, every single one of us has unique ways of processing information. We have our own ways that we like creating content and some tools may be more appealing to us than others. So, how do you find the right fit for you or your …

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