Thinking about repurposing your content? Well, you are on the right track. And might we say the right blog! There are various benefits of repurposing content. It’s been reported that Benjamin Hardy garnered 20K subscribers just by copy-pasting his original content on to Medium.
But what’s better than repurposing your content? Repurposing it visually!
After all, 32% of marketers say visual images are the most important form of content for their business.
Repurposing content can help you reach a new audience, tap into a whole new social media platform, or just help your content reach its full potential. Whatever your reason might be, we have a solution for you.
Here are some ingenious ways you can repurpose your content along with real-life examples! And when we say ingenious, we mean it!
1) Funny Blog Insights ➡️ Memes
You can’t blame us for commencing with this one now, can you?
It’s a well-known fact that memes go viral like wildfire. They increase engagement on social media pages and increase shares as well. Including memes on your social media feed is a sound decision. A better decision would be to create humourous and niche memes that can be shared on Facebook marketing groups that cater to professionals/ potential customers of your industry. Create memes that can be easily copied by people. Once your meme becomes an ongoing reference point, it’s smooth sailing from there!
2) Blog Posts ➡️ Interactive Quizzes/Calculators
What did we one piece of content say to another?
Let’s go interactive!
Interactive content has a reputation for being engaging, personalized and well, repurposed! You can repurpose your old blog posts into highly-converting interactive content pieces. Just published a long-form article on email marketing? Repurpose the content to create an interactive calculator. This can be shared on social media channels rather than just the blogs to spice things up!
Just published a product-based blog? Create a graded quiz and test your customers on their product knowledge. This can be used to engage long-time customers and even increase customer loyalty. You can utilize these interactive experiences to grade your customer’s product knowledge and attach incentives according to their performance!
3) Blog Posts ➡️ Infographic
This one is pretty common. And pretty important. Blog posts can be repurposed into bite-sized, easily digestible infographics. They are less time consuming and can generate more traffic for your blog. After all, people are more likely to share visual content. Furthermore, infographics can help you reach a wider audience through infographic directories like Infographic Journal, Visual.ly, or Daily Infographics. They can help you garner backlinks through easily-implementable embed codes. Moreover, 65 percent of people are visual learners. This entails that your infographics have a far higher chance of being retained and remembered than your blogs.
4) Expert Interviews/Podcast ➡️ Images With Quotes
89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. It’d be a waste to not utilize it to its fullest. After you conduct expert opinion interviews/podcasts, repurpose them into small blogs, videos, and images. These images can be shared on your social media channels and newsletter. Not to forget, they would be of special interest to social media marketing groups.
Have a look at this. Ai Addyson-Zhang, a social media expert interviewed Marketing Guru Seth Godin. She created quotes out of his answers and spread it on her social media channels, including Instagram, Twitter, and Medium.
Needless to say, this garnered a lot of attention from her fellow marketers to her social pages!
5) Marketing Content ➡️ GIFs
If your webinars give out product-specific actionable tips, you can convert them into GIFs. The same can be said for How To Posts and Support Docs that are frequently read by your customers. Use these GIFs in between blogs and as a part of your social media content. You can also give quick product tours with the help of GIFs to entice the prospects to engage more.
We aren’t saying Visme did it right, but that’s exactly what we are saying!
The best part is that creating GIFs is that it is quick and can be created with little to no resource. So what are you waiting on?
6) Infographics ➡️ Social Media Images
Worried about creating fresh social content every week? Well, here’s a solution! Your past infographics can be further cut into bite-sized images that can be used for your social pages. This will ensure that your social pages are full of actionable marketing knowledge.
7) Social Media Images ➡️ Ads
Do you know what is the best part of concentrated social media marketing efforts? You get to analyze them. In a matter of minutes, you can figure out the best performing images on your social media feed.
Once you know your high performing posts, you can use them as the thumbnail for your display ads. After all, these tried and tested images have a much higher chance of attracting leads when combined with the right keywords, don’t they?
8) Social Media images ➡️ CTA
Here is another way those top-performing social posts can be repurposed. Analyze your past posts. Select the captions or text posts that are garnering the most amount of engagement. Is it making people laugh? Does it make people think? Is it doing both at the same time?
If the answer to any of those questions is yes, you have got yourself a CTA image guaranteed to boost engagement!
You can include these CTAs in your newsletters, emails and even in your blogs!
9) Webinars ➡️ Recorded Videos (And Vice Versa)
Webinars are reported as one of the top revenue drivers for B2B marketers.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
What happens when you utilize both of them together?
Content Marketing Gold
Repurpose your webinars into recorded video and continue to generate leads through prospects who are interested in that topic. You can use those videos to engage your existing customers with your content if it includes actionable tips related to your tool. Moreover, you can cut the videos into smaller parts and share them on your social media pages.
On the other hand, you can use your marketing videos during your webinar to ensure continued audience engagement. Buzzsumo seamlessly integrated a video of LinkedIn Live in one of their webinars.
Sometimes, listening to an expert speak for 40-odd minutes becomes boring and video interval can come in handy to ensure audience attentiveness. To make it even more interesting, you can include a short video-based quiz at the end of your webinar. Consequently, you can provide the well-scoring audience with a discount!
10) Interactive Polls ➡️ Original Statistics
Talking of quizzes! You might use interactive polls and surveys for customer satisfaction surveys or market research purposes. But did you know that they can be repurposed to create original blog content? You can leverage the increased engagement you get out of interactive polls to publish original statistics. This kind of original content is shared virally and might garner quality backlinks for your content as well.
11) Company Content ➡️ Slides
You can repurpose your company’s content like webinars, podcasts, blogs, and infographics into slides. Slides are visual, easily digestible and well, easy to create. SlideShare can help you create, edit and embed slides in minutes. For instance, Marketo used Slideshare to showcase its 2017 marketing predictions.
Phew! We know that was a LOT of information! The good part is – you can always repurpose it visually!
We hope that you find at least some, if not all, of these tips helpful. And ingenious! What are your thoughts on the same? Do you have more ideas on repurposing content? Let us know!