Are you using Instagram to grow your business? Now, more than ever, businesses of all sizes are trying to get in on the ‘action’ so they can attract new customers and retain existing ones.
But how exactly do you grow your Instagram? And how can you use Instagram to nurture your audience and create a positive experience? That’s what we’ll be discussing today.
In this blog post, you will learn:
- The features that you need to be using on Instagram.
- The importance of going live on Instagram.
- The importance of being authentic.
- How consistency is more important than perfect aesthetics.
- How to leverage Instagram for customer service.
The Features that You Need to Use to Grow on Instagram
If you’re new to Instagram and trying to grow your account in the next year, we’re going to cover the features that will help you do so in this blog post. The first thing you want to take note of are Instagram stories. The create function in the stories allows you to give shoutouts, posts GIFs, use templates, share memories, ask questions, create a countdown, and more.
These types of stories create a sense of urgency for viewers who may be new to following you, they also promote engagement and help build relationships. You should get familiar with the various features available to be able to create authentic content for your audience.
Another great storytelling tool is Instagram Reels. This feature is for short-form videos, and you can create videos that are up to 60 seconds in length. Companies are using short-form videos to sell their products or services. From TikTok videos, Instagram and Facebook stories, YouTube Shorts, Idea Pins, and more, short-form video is where it’s at! It’s a no-brainer that you should be using Instagram Reels.
What if you don’t like being on camera? Try animating your graphic series or scripting your videos in advance. You can also observe trends happening with Reels and make them work for you.
The Importance of Going Live on Instagram.
Going live on Instagram is a great way to connect with your audience in real-time. It’s also a great way to show off your products or services and to get feedback from your audience. In order to make the most of going live on Instagram, you need to be prepared. That means having a solid plan in place and knowing what you want to achieve.
Before you go live, it’s important to make sure that all of your ducks are in a row. That means ensuring that you have a solid WIFI connection and then just be yourself. Write down the points that you’d like to discuss. The more you go live, the easier it gets.
The Importance of Being Authentic
When it comes to social media, authenticity is key. People can see through businesses that are trying too hard to be something that they’re not. In order for your business to be successful on Instagram, you need to be authentic and genuine with your audience. What that means is that you should share your story, your values, and what makes you unique.
People are drawn to businesses that are authentic because they can relate to them. When followers feel like they know who you are and what you stand for, they’re more likely to become loyal customers. So don’t be afraid to show your personality on Instagram! Share photos and videos of yourself and your team, and let your followers into world. Fake it until you make it is not a thing. People will connect with you when they see your growth, your struggles and how you care for your audience.
Consistency Is more Important Than Perfect Aesthetics
When it comes to Instagram, posting consistently is more important than perfect aesthetics. If you’re only posting once a week, or only when you have something special to share, you’re not going to be successful on the platform. Your followers will lose interest, and you’ll quickly feel like you’re stuck in a rut.
Consistency looks different for everyone. Perhaps you will find success posting twice per week but really engaging in your stories, but you need to build a relationship with your audience. In order to build a relationship with your audience, you need to show up. Find what works for you and your business and stick with it.
How to Leverage Instagram for Customer Service.
When it comes to leveraging Instagram for customer service, there are a few key things to keep in mind. First and foremost, you need to be responsive. That means responding to comments and messages as quickly as possible.
You’ll want to ensure that your customer experience team or community manager sets guideline that also align with your internal customer service guidelines. When followers see that you’re responsive, they’re more likely to reach out with questions or concerns.
Another thing to keep in mind is that you should be proactive. In other words, don’t wait for customers to reach out with questions or complaints. Instead, proactively reach out to them with solutions or answers to their questions. You can be proactive by creating posts to answer FAQs, hosting regular Q&A sessions, taking questions that you receive on social and even including the responses in your email marketing strategy. Everything on social media can be repurposed and serve as a content anchor.
We hope that you enjoyed these Instagram tips and that you are ready to amplify your efforts this year.