When it comes to Pinterest marketing, we often hear a common misconception that “engagement doesn’t matter.” This is probably due to the simple fact that it’s a search engine, and we forget that the term “engagement” both on and off social media can have various meanings.
Does it mean a like on a Facebook post? A comment on Instagram? Perhaps a comment on a recent blog post? Engagement matters on Pinterest, the likes, comments, repins, link clicks, they all matter. Today we’ll cover four strategies that can not only propel your views through the roof but, most importantly, your traffic.
Invite other Pinterest users to join your relevant boards
One of the many ways to grow your traffic a little faster is to gather a community. Ask other industry professionals if they would like to join your Pinterest boards.
The rules can be simple. For every pin that their share in your board, they also have to share one of your pins to one of their boards. This can benefit both parties in getting some traffic faster. Either leave a quick call to action in your board description, inviting collaborators to contact you, or reach out to those you think would be the right fit.
Join Tailwind Tribes
If you are not using Tailwindapp.com for scheduling your Pinterest content, you may be missing out on one of the best traffic growth secrets…okay, not so secret but incredibly effective.
Allow us to break it down; Tailwind tribes are groups created within the Tailwind app. There are literally tribes for every industry and topic. You also have the ability to create your own. Now, what happens inside the tribes is that Pinterest users are allowed to submit their content in exchange for also resharing other tribe member’s content.
Example: If I add a recent pin, I then have to look at what the other tribe members have submitted and share some of their content as well. The rules are generally 1 for 1. Similar to Pinterest group boards, this allows you to gain faster momentum and increases your chances of getting traffic faster. The more you participate, the better.
Use your Pinterest boards to help your potential customers in their journey
One important strategy that we need to use across all platforms is to answer the following two questions. “How can I help my potential customers in their buyers’ journey?” “How can I help my current customers?” Simple, right? It is a powerful thing to leverage every feature a platform has to offer to better our relationship with our audience.
Some examples of things that you can do to help both your customers and potential clients:
- Create a testimonial board. This will allow you to showcase to your potential clients the good that you have been doing so far.
- Create an FAQ board. Use this board to share any blog posts where you would be answering frequently asked questions. You can also use this board to share videos that you share with your audience, answering those questions.
- Create a product launch board. Share as much information as possible in your product launch board. If you’ve already been creating blog posts or other pieces of content for your upcoming product launches, repurpose them. You can name this board something like “upcoming launches” or anything relevant to what you are promoting.
Hashtags in your pin descriptions
#hashtags can help your pins be found in searches faster on Pinterest. Where do you put hashtags? In pin descriptions. When you place hashtags in pin descriptions, they allow your pins to be discovered when users search for either those terms or hashtags in the Pinterest search bar.
Copy should always be a priority; Pinterest allows for 500 characters in your pin descriptions, so ensure that your descriptions are as informative as possible and that they includes keywords. Also, ensure that you include a few relevant hashtags if space permits.
In case you are wondering if you’ll now have to create a lot more content for your Pinterest account…we have good news. Everything that you create on other social media platforms can be repurposed on Pinterest.
Here are our best content repurposing tips for Pinterest:
- Share all of your IGTV videos on Pinterest, either linking back to your Instagram account or website.
- Repurpose your other videos. Facebook Lives and Youtube videos. Share them on Pinterest linking back to your profiles to help you grow your audience on those platforms as well.
- Take your website FAQ’s and turn each question into a graphic and use the post copy as the answer.
- Share a few of the tips that you offer in your Facebook group. Do this by creating a graphic in Stencil and then giving useful info in the post copy. You can also share the link to your Facebook group for the link to help you promote you group.
Now that you are equipped with these simple strategies, you are ready to take your Pinterest efforts to the next level.
Which strategy will you try first?