We all know the importance of creating a strong first impression on social media for our brand. With that being said, many brands do spend a lot of time and effort ensuring that their social media banners are optimized.
The banners and covers that you use on your various platforms are more important than most businesses realize, and they require ongoing special attention.
Creating a Strong First Impression With Your Social Media Banners
When it comes to creating a strong first impression, your social media banners are one of the most important tools at your disposal. By using eye-catching visuals and relevant messaging, you can quickly capture the attention of potential buyers and create a positive first impression.
The Social Media banners that you create online will set the tone for your brand and help buyers in their journey. A great banner can be used to extend your reach and increase brand awareness.
Your banners should reflect the tone of your brand by using visuals that are consistent with your brand guidelines and project the messaging behind your core values. Sometimes, less is more, and other times, a bold banner is exactly what your audience will love. Some brands get really creative and create video banners, if you have resources to create a video banner, it’s also a great way to pack even more value in your banner.
If you need graphic inspiration, look at some of the brands who got it right, featured in our Use Cases.
The Importance of Ensuring that Your Banner is Relevant and Reflects Current Goals
It’s important to ensure that Social Media banners and covers stay relevant. That means that they should be updated regularly, Social Media cover designs should always reflect your latest endeavors and/or your current and ongoing promotional efforts.
For example: If your business is trying to sell webinar seats, you probably want to update your banner with a call-to-action to register for an upcoming webinar.
When it comes to the relevancy of your banner, any major shift in your business or branding should also be reflected. For example, if you are no longer offering Real Estate services but your Facebook banner promotes real estate, it’s not the best look. If you have a new logo, make sure that you update your banner if needed.
Make sure that you make it a point to revisit your banners when the following applies:
- New branding
- Promotions needing more focus
- New messaging
- Prompting a helpful guide, video, or program
- Change in business
- Seasonal promotions
If you need additional help, you will love the following Stencil tools:
- Facebook cover templates
- Learn how to design the perfect Twitter cover image.
- Social image size guide
Ultimately, your banner can contribute to making a significant difference to your sales, creating solid first impressions and helping you stand out online.