How to Find the Right Keywords for Pinterest

Using Pinterest in your marketing efforts is an effective way to drive traffic to your blogs, case studies, products, and services. While providing a great experience on Pinterest is important, in order for your potential readers or customers to discover your content, you need to come up in the various searches they perform in the search bar. In order for this to happen, you need to learn how to do keyword research and use keywords that will allow you to get discovered.

In this blog post, you’ll learn a few tips that will help you find better keywords for Pinterest.

What’s Unique About Your Brand

In order to find the right keywords, it’s important to know what’s unique about your brand, offering, products, blog, or services. There are some questions you can ask yourself before doing keyword research.

While this blog post does not focus on any particular niche, here are some examples.

• What is specific about my blog niche? Example: If you have a travel blog, are you a general travel blog, or are you specifically writing blog content for young families who travel full time or travel blogs for solo travelers?
• What is specific about your food blog? Are you a blog sharing vegan recipes, or even more specifically, are you sharing budget-friendly vegan recipes? Or are you a blog that focuses on meal planning for busy parents?
• Are you a business consultant who created a guide for new business owners, or is it more specific, and you created a guide for business owners who want to live a digital nomad lifestyle in Europe?

As you can see, the more specific you are, the better equipped you will be when it comes to doing keyword research. Using the three examples above, here are some example keywords we would use on Pinterest.

• Solo travel destinations
• Solo travel packing tips
• Budget friendly vegan lunches
• Budget friendly vegan meal prep
• Easy budget friendly healthy meals
• Digital nomad lifestyle entrepreneur
• Online business ideas for beginners

All of these keywords were found using Pinterest. Pinterest does an incredible job at sharing what keywords are being used on the platform, and it has many tools available to help you with your keyword research.

Using The Tools Available to You

Speaking of tools available to you to conduct keyword research, we discussed them in a previous post, and you can read it here. As a refresher, here are the most effective ways to do keyword research on Pinterest.

Using the Pinterest search bar, you can see what Pinterest suggests.

Using guided search. Once you hit enter with your keyword in the search bar, you will see other guided keywords provided by Pinterest.

Using the keyword tool in the ads dashboard. What’s great about this tool is that it also gives you search volumes.

Then, you also have Pinterest trends.

As you can see, you have plenty of tools available with Pinterest to help you do keyword research. While there are tools that exist out there to help you pull this data, they are not needed.

Diversify Your Keywords

Now that you know how to find the right keywords when you do Pinterest keyword research, it’s important to also think about diversifying your keywords. This means doing as much research as possible and using a variety of keywords on Pinterest. You’ll do this in your account optimization, when you set up boards, when you create content, etc.

We hope you will find this blog helpful. Don’t forget to use Stencil for your Pinterest pin graphic design needs.