While video marketing is a popular choice for many brands, blogging should still be one of your areas of focus. The good news is that if you already have video content, a podcast, or other long-form content, you can easily create an effective content repurposing strategy.
Let’s review four tips that can easily be implemented to help you create engaging blog posts.
Repurpose What You Already Have
Creating an effective content strategy doesn’t mean creating more content, but in reality, it means making use of what you already have. If you have foundational content like case studies, thought leadership podcasts, or videos, you will have a lot to repurpose into blog posts.
If you already keep an inventory of your content, this will make it easy for you to know which content has performed well in the past. Take that content, give it a fresh spin, and turn it into blog posts.
There is Power in The Headlines
Your blog headline is your first impression, and in most cases, the deciding factor is someone will keep reading. One tip that has stood the test of time is to keep your headline simple and tell your readers exactly what they should expect. Another tip that can really help you when it comes to headlines is using positive and authoritative trigger words.
Trigger word examples:
- Expert
- Unveiling
- Ultimate
- Best
- Unlock
Tigger words generally tend to increase engagement and are a good idea for headlines as well.
Using numbers in your headline can also help potential readers set expectations and help readers understand the time commitment they would need to read your post. Just like you would also A/B test your email headlines, it’s good practice to test different formats and headline styles for your blog posts.
Include Quote Graphics
Quotes are highly relatable; you can find quotes related to most niches, industries, interests, etc. They tend to drive emotion and help increase engagement. Over the years, there have been some discussions questioning whether or not quotes are effective in marketing.
No matter which side you are on when it comes to this topic, it’s clear that anytime someone shares a quote, whether in the form of a graphic or video, it tends to be followed by engagement. With Stencil, you can quickly add quote graphics to your blog posts and create these images in a matter of seconds.
Encourage Interaction
Have you ever been told that you needed to focus on increasing engagement and readership for your blog content? One true, tried, and tested way of increasing engagement is to ask for engagement, and no, this doesn’t just happen on social media.
Here are a few tips for making your blog posts more engaging:
- Ask for blog shares. Leave a call-to-action at the end of your blog post and ask your audience to share it.
- Ask for comments. Many plug-ins and website hosts have tools and extensions that make it easy for your readers to share your blogs. If you don’t have this, look into installing a plug-in.
- Create savable images such as Pinterest graphics.
- Embed a poll into your blog.
These are simple ways that you can increase your engagement and help your blog reach more readers.
Creating engaging blog posts is a blend of keeping things simple with tried, true, and tested tactics while being creative and finding new ways to foster engagement.
When you know your audience, know how to craft a good headline, and make engagement easy, you’ll set yourself up for success.
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