If you run a service-based business, creating content can often feel like just another thing on your to-do list. If you want to effectively nurture your community, there are creative, lesser-used ways to attract the right clients, stand out in your niche, and keep inquiries coming in without having to reinvent the wheel.
In this blog post, we’re sharing some of these tips with you, so get ready to take some notes.
Share Process Updates Instead of Only Sharing Case Studies
Case studies are useful, but they can be time-consuming and aren’t always easy to create. Instead, try sharing regular quick updates from various of your clients. This could be a before-and-after from a current client project, a post about a small win a client experienced, or a look at a part of your workflow that’s usually behind the scenes.
These small updates make your work feel more approachable and help potential clients understand how you think, not just what you deliver.
Create a Content Inventory
A lot of service providers share great content once and then forget about it. If you save your best posts, blogs, graphics, and case studies in one spot, it’s much easier to reuse them in new ways. For example, a popular social post could become a blog article, a blog could be turned into a checklist for your email list or even a recurring series, or a live video could be split into short clips for different platforms.
This way, your best ideas last longer and reach more people. While many of you may already effectively repurpose your content, many service providers are often busy helping their clients and running their entire businesses themselves, so creating a content inventory can help simplify the process of repurposing and allow you to see how much content you have to work with.
Use Content Teasers to Guide People
A content teaser links one piece of content to another, helping your audience explore more of what you offer. For example, you could create an Instagram carousel titled “5 Tips to Save Money While Planning a Trip.” In the Instagram carousel, you can share 3 of the 5 tips and guide your followers to read your latest blog post to learn all 5 tips in detail.
Another example could be if you create a short-form video discussing a certain number of tips, share a few of them, and guide your community to watch your long-form video on YouTube or listen to your podcast episode to learn the rest. Teaser content is highly effective for driving traffic and interest.
Show Your Values in Action
Clients care about how you work, not just what you do. If you value things like clear communication, meeting deadlines, creativity, or great client experiences, share real stories that show these values in action. You might talk about how you get ready for meetings, show your workspace to explain how you stay organized, or describe a time you went the extra mile for a client.
Sharing these moments builds trust much more than just listing your values on your website. The more open you are about the experience you provide your clients, the better.
Tie Content to the Season
Even if your business isn’t seasonal, you can still create content related to a specific time of the year. Seasonal topics make your advice feel current and useful. For example, a copywriter could create content related to writing sales copy for the holiday season, a social media manager could talk about summer engagement trends, or a business coach might share tips for mid-year check-ins.
This keeps your content fresh and shows you’re on top of trends.
Build a Themed Recurring Series
Rather than sharing random tips, choose a topic and focus on it for a while. You might do five days of client communication tips, a weekly ‘Workflow Wednesday,’ or a month of brand visibility ideas. A series gives people a reason to return and helps you stay organized with your content.
Recurring series are highly effective, and they can be as short or long as you’d like. You can even decide to create 3 30-day recurring series per year, and that way, you have content to repurpose across all your platforms.
Document Your Own Learning
If you’re learning something new, trying out a different process, or updating your services, share what you’re experiencing. Talk about what you’ve learned, what you might change next time, and how you’re making things better. People like seeing your growth because it makes you relatable and shows you care about doing your best. Documenting is also a form of creating, and it adds a lot of authenticity to what you do as a service provider.
By sharing updates, reusing your best content, creating teaser content, and showing your values in action, you help people find and trust you.
Add in seasonal topics, answers to small questions, themed series, and sharing your learning, and you’ll build a content strategy that keeps working for you. Try starting with one or two of these ideas and make them part of your routine. Over time, your content will do more than get likes, it will help you attract the clients you want.
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