If you’re a new creator looking to grow a community or a brand that has been thinking of adopting more evergreen content practices, a YouTube channel could be the right fit for you. Just like any other platform, you don’t need a big budget or the best equipment on the market to start a YouTube channel. There are some fundamental tips to keep in mind if you want to optimize your new YouTube channel, and in this blog post, we will dive in and cover some of these useful tips.
Define Your Niche and Audience
Just like anything else, having a niche is key to helping you plan your content strategically on YouTube. Having a niche should also not be a cause for stress, and if you aren’t sure about your niche so far, you can stick to 2 to 3 topics that would fall in the same broader category of your niche or not. Testing the waters with different topics early on can also help you identify what will do well, and when you find what seems to work, you can let that guide you.
If you are someone who wants to become a YouTube creator as a creative outlet and a way to build a community, remember that people buy from people, and people connect with people. In the process of sharing your story and being yourself, you will gain more clarity.
Create Optimized Channel Art and Video Thumbnails
First impressions matter, and if you want people to stop scrolling and click on your videos, you will want to create some video thumbnails. Your channel art and video thumbnails are the first things people see, so make them count!
Consider using a tool like Stencil to create eye-catching, professional-looking banners and thumbnails that reflect the video content. Keep them clear, readable, and visually appealing. Use contrasting colors and text to make sure your message stands out, and think about accessibility when choosing your font sizes.
You can also learn about channel art best practices here.
No Need to Wait for Perfect Equipment
It can be easy to fall into the trap of wanting everything to be perfect, including having the perfect equipment. To get started, if you are working with a budget, use your phone camera and eventually move on to getting better equipment as your channel grows.
Tips for capturing clear content:
- Film facing a window for the most natural light possible.
- If you are recording with your mobile device, always clean your lens before filming.
- Test out different areas of your home if you have a lot of natural light.
- If you don’t have good natural lighting in your home, you can try to find a quiet area in a park or outside of your home.
Create a Consistent Posting Schedule
Consistency will have a big impact on the success of your YouTube channel. Consistency is something that looks different for every brand or creator, depending on the resources available to you. There is no worse feeling than starting a big project and then giving up because you can’t keep up.
Create a content calendar to plan your videos in advance. This way, you’ll always know what’s coming next and be able to prepare your video scripts in advance.
There are a lot of tools available to help you succeed with your YouTube channel. We recommend getting familiar with the platform and creator resources made available to you by YouTube. In addition, tools like TubeBuddy offer incredible tools, such as the Videolytics tool and their keyword explorer.
We hope you found these tips useful.
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