What happens when you run out of content ideas? Are there ways to prevent running out of content ideas? It all comes down to your content strategy and your overall approach. Are you relying more on an evergreen content strategy and trends, or maybe a combination of both? How much content do you have to work with? And is your content easy to repurpose?
Lucky for you, coming up with content ideas doesn’t have to be complicated, and you can avoid running out of ideas with a few systems in place. Ready? Let’s review some of these tips together.
How to Prevent Running Out of Content Ideas
Sometimes, going back to the basics is the best thing you can do. Doing keyword research and knowing what people are searching for related to the products and services you offer is one of the best ways to never run out of content ideas. Get into a habit of doing regular keyword research to see what people are looking for.
Incorporate those new keywords in your strategy and plan both web content and social media related to those keywords. You can cross-reference your keyword research with searches on various social media platforms to understand what keywords to also use in your social media copy.
By always knowing what your ideal buyers are searching for, you can create endless content around those topics. In addition to using a keyword-first approach, if you create a content inventory where you keep track of the content you’ve created, you’ll always be able to visualize how much you have to work with.
Is an Evergreen Content Approach Right for My Brand?
Another practice that can help you never run out of content ideas is to ensure that you leverage evergreen content. Keyword research can help you with this by identifying topics that have long-term relevancy and help your brand come up in searches for those topics on an ongoing basis.
How to identify evergreen content topics:
- Instead of focusing on trends, focus on topics that remain relevant over time, educational content based on your legacy tips, your own unique framework, thought leadership content, your brand story, etc. Remember to incorporate keywords into that content.
- Identify questions that come up on a regular basis; if multiple people ask, there is a need to answer these questions on a regular basis. Create foundational content and repurpose it. When needed, make small adjustments to your content to ensure it remains relevant.
- Work with various stakeholders to identify gaps in your content. Do this for content that you use at all stages of the buyer’s journey.
Evergreen content is a great idea for every brand as it helps you create content that has more life and requires minimal updates along the way, but it still has to be strategic and contribute to nurturing your community.
How Much Content Do You Really Need?
Some people may find that they think they don’t have enough content, while in reality, what they may need is to keep better track of what they’ve already created and to create a content repurposing strategy.
This allows brands to expand on various topics and reformat for various platforms, giving their content more reach.
We hope you found these content tips helpful and will think about doing more keyword research as well as focusing on more evergreen content.
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