Every brand and creative entrepreneur has their own unique ways they may use to market themselves to reach a bigger audience. Some brands have amazing teams that can help create a lot of content on a regular basis while others don’t.
No matter what type of resources you have available to you, creating evergreen content is key to reaching an audience on an ongoing basis.
Evergreen content is content that you create that will last a long time in terms of relevancy and when optimized with evergreen keywords, it may also help you get discovered on an ongoing basis. In this blog post, we’ll discuss some tips to help you in your journey to creating more evergreen content.
Focus on Timeless Topics and Thought Leadership Content
When we think about evergreen content, we need to choose topics that are relevant on an ongoing basis. This is one of the things that makes content evergreen.
Here’s an example of a topic that may not be evergreen:
- How to use Instagram stories to sell more during summer 2024.
Here’s what would make this topic more evergreen:
- Discover a framework for selling more with Instagram stories year-round.
While both of these topics would be interesting, if someone sees that your blog content is for a specific timeframe, they may think that your framework is no longer relevant. The first option could be a great topic to share on social media platforms, but when it comes to search engine marketing, the second option would be best.
Timeless topics provide enduring value to your audience, ensuring that your content continues to reach potential customers and viewers long after it’s published. These types of content are always in demand because they address persistent questions and challenges within your field.
In addition to timeless topics, thought leadership content is another powerful form of evergreen content. By sharing your unique ideas, experiences, and expertise, you position your brand as an authority in your industry. Thought leadership content can include opinion articles, expert interviews, and in-depth analysis of industry trends. This not only builds trust with your audience but also encourages them to return to your content for valuable insights and guidance.
Leverage Blogs and Podcasts
Blogs and podcasts are excellent platforms for creating and distributing evergreen content. They allow you to dive deep into topics, providing detailed information that your audience can refer back to over time. We can also say the same for YouTube channels. Blogs, podcasts, and YouTube videos, can all be repurposed into various formats of content.
You can also create a unique framework where, for example, you would record your podcast interview on video and then take your transcript and turn it into a blog.
Always Focus on Growing Your List
Building and maintaining an engaged email list is an important part of a successful evergreen content strategy. An engaged email list allows you to directly reach your audience with valuable content, updates, and promotions.
If you want to grow your list, you need to offer your community an incentive to do so. This can include exclusive access to content, free resources like e-books or whitepapers, and special discounts. Make it easy for your community to subscribe by placing sign-up forms prominently on your website, blog posts, and social media profiles.
Once you have a list, focus on delivering consistent value to your subscribers. Send regular newsletters that feature your evergreen content, along with personalized recommendations and updates. Use segmentation to tailor your messages to different audience groups based on their interests and behaviors. This ensures that your content is relevant and engaging for each subscriber.
Encourage your subscribers to share your content with their networks. This can help expand your reach and attract new subscribers. Additionally, leverage your email list to get feedback and insights, helping you refine your content strategy and better meet the needs and wants of your community.
Marketing is never one way or the highway, and this includes evergreen content strategies. Simple strategies to give your content more life will go a long way. You don’t need to explore every trend out there, instead explore new technologies and see how they can help you grow your reach and perhaps automate some of your steps to reach more people that may need you on an ongoing basis.
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