The Benefit of Partnering with UGC Creators

Has your brand ever considered partnering with a UGC (user-generated content) creator? Not to be mistaken with influencer marketing, many UGC creators partner with brands to create video content or photos that the brand can then use in their social feeds or for ads. 

With UGC creators, there is usually no expectation that the creator will publish the content on their own social channels, although this can vary from creator to creator if they work both as an influencer and UGC creator. 

Get ready to take some notes as we share some of the benefits of partnering with UGC creators. 

Cost & Revenue Advantages

Partnering with UGC creators can be cost-effective while also creating opportunities for creators to earn more revenue. The cost of partnering with a UGC creator will depend on the niche, their experience, and fees. Many UGC creators provide their rates in their portfolios or websites, while others don’t. The good news is that it should be relatively easy to find the right fit within your budget. 

For UGC creators, collaborating with brands is a great opportunity, and many of them also offer monthly retainer packages, which could benefit a brand looking to collaborate on content on a long-term basis. Overall, it’s a win-win for both creators and brands. 

Experienced Creators & Niche Talent

One of the advantages of working with UGC creators is their vast experience in creating content for multiple industries. While some UGC creators focus on specific niches, many work with brands and create content for a vast number of product types. Many of these creators have learned the art of storytelling and create really impactful video content that converts for brands. 

Some of the best platforms to find UGC creators include TikTok, Instagram, and YouTube. To research the ideal creators you would want to work with, you can search the platforms for various keywords and hashtags. 

For example, if you want to work with a tech UGC creator, you could search for “Tech UGC creator” or #TechUGC to find relevant content and creators.

Video Tips for Tech UGC Brands

Whether it’s your first time partnering with a UGC creator or your brand is quite experienced at doing so, we have some tips for your next tech partnership. 

1. Unboxing and review videos where you showcase the unboxing experience and provide in-depth reviews of each product. This can also be done in the form of voice-over or incorporated in a day-in-the life video. 
2. Create step-by-step tutorials demonstrating how to use your tech products effectively. Think about accessibility, so don’t forget captions. 
3. Comparative content where the creator compares your tech products to other options out there to help consumers make informed purchasing decisions. A quick tip to make the video creation process easier is to use some case studies or comparative blog posts you already have and share this content with your UGC creator for guidance. 
4. Create scripts discussing upcoming tech changes and how your product is a solution to a need within your target market. Explore upcoming tech trends and innovations to keep your audience informed and excited about the future. Based on those findings, work with your creator to come up with video scripts.
5. Think about day-in-the-life video for the UGC creators you are working with to showcase how they incorporate your products into your day-to-day life. 

People relate to people; this is one of the benefits of user-generated content. This humanizes your brand, and it’s also a great opportunity to get feedback. Aside from the content creation aspect of UGC content, you can ask for unbiased product feedback when working together. We hope you found these tips useful.