Graphic Design for Coffee Shops

Are you trying to promote your Coffee Shop through social media or ads?

Why should I focus on designing graphics and images for my social media channels?

People form strong patterns when it comes to the coffee shops they visit. Because of this, it's important to get in front of your neighbours anyway you can, and to help them form a relationship with your shop. Designing graphics to grab their attention helps you stand out from all the other competitors in the neighborhood. And if you're wondering what kind of designs can help you get the attention of your local customers, here are a few ways:

Post photos of recent drinks and snacks available for customers
Shout out note-worthy staff and barristas to make your customers feel connected to the people
Update your online followers on any changes to your regular hours (super useful around holidays)
Brand your photos and images with your Coffee Shop's logo, to remind people of your brand

Graphic design in a few minutes

We understand that running a Coffee Shop (any small business, really), having free time is super rare. And that graphic design isn't always at the top of the list.

But we also know how important generating repeat business is for a local business (especially one like a Coffee Shop, which is based on regular customers). Because of this, we think investing the time early on in your business can pay off long term.

That's why we designed Stencil from the beginning to be the kind of app that only takes a few minutes. You can jump in and out as quickly as you can make a coffee.

Designing images like these in a less than 3-minutes:

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Cappuccino

Today's special

Barista of the Month!

Special
Easter
Hours

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How will Stencil help me promote my Coffee Shop?

We built Stencil to be the fastest way to design images for your business. We built it so you didn't have to worry about downloading software, or whether the photos & icons you have access to in Stencil are copyrighted.

While those two things (speed and security) might seem like simple things, it's something we take seriously. We think that if you're designing graphics for your coffee shop, you shouldn't have to worry about time slipping away, and whether the photo or icon you're using can actually be used for commercial purposes.

And so while we won't directly promote your coffee shop for you, we help you do that by giving the platform to design graphics effortlessly, and without worry.

Photos and photos and photos!

We're sure you have some pretty stunning photos of your drinks, snacks and space. But we also provide you with 2,200,000+ photos directly from Stencil (at no additional cost), just incase you're looking for that perfect photo (that you just haven't taken yet).

And to make you sleep a little better at night, we make sure we only provide photos that can be used for both personal and commercial purposes.

Create your first image

A couple million icons too 😉

To add to the millions of photos you get with Stencil, we'll throw in another 2,000,000+ icons.

These icons follow the same copyright structure as our photos: no limitations. Feel free to use them for both personal and commercial designs.

Create your first image

What's the best way I can use Stencil to help get new customers?

Coffee Shops (and a lot of small businesses) suffer from similar problems. Specifically, getting new customers and retaining existing customers. Any business who's sales are based on recurring or routine sales should prioritize both of these challenges.

Doing so can be tricky. But with digital marketing, it's become (slightly) easier to stand out to the demographic you care about. By targetting people in your neighborhood and community with posts (and ads) which outline your shop (along with it's hours and staff friendliness), you can slowly, day-by-day, get the attention of new and existing customers.

And while you won't notice the change on day-one, over a few weeks of consistent digital marketing to your social media channels, you'll start to see the results. You'll remind people about your specials and snacks, and the next time they walk by your coffee shop, they'll drop in for a quick hello.

Why using images for your Coffee Shop
is important

40x

More likely to be shared

Visual content is more likely to get shared on social media than other types of content. (Source)

2.3x

More engagement

Facebook posts with images see 2.3X more engagement than those without images. (Source)

46%

Marketers say photography is critical

46% of marketers say photography is critical to their current marketing and storytelling strategies. (Source)

89%

More Favorites

Tweets with images received 89% more favorites. (Source)

150%

More Retweets

Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. (Source)

84%

More Clicks

Photos get 84% more click-throughs on Facebook. (Source)

3 graphic design ideas for Coffee Shops

Here are 3 simple ways to promote your coffee shop:

1

Personalize your staff

A huge reason people frequent the same coffee shops is because they get to the know the staff, day-in and day-out. Personalizing your staff with friendly photos (ideally of them serving customers) helps establish your shop as a friendly place to visit.

2

Promote seasonal or holiday hours

People often make the assumption that on holidays, many shops will be closed. So if yours is open, be sure to design some simple graphics displaying your holiday hours. This will remind people that you're open.

3

Advertise sales or discounted rates

Whether you're trying out a new drink, or are offering a summer or winter discount on an existing one, advertising a sale you've got going on can be just the nudege that some regulars need to come in and sit down for a coffee.

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Promoting your shop on Social Media

For better or worse, we're sure there's another coffee shop within a few hundred meters of yours. Because of this, we think promoting your shop online to your followers is important so you can stand out from those other shops.

With Stencil, we've designed things to be as simple as possible. We know you've got very little time for non-shop related activities, so designing those graphics to stand out from other shops around you won't take more than a few minutes at a time.

Try the world's fastest way to create
graphics and images for your Coffee Shop

Create your first image

Social Media & Digital Marketing for Coffee Shops

Managing your shop and your online digital presence can be super overwhelming. We know it seems like you have a never-ending list of tasks and errands you need to complete for everything to run smoothly. We know graphic design for your social media channels isn't your first priority. But we also know how, if you can squeeze in the time, designing graphics to promote your shop can increase revenue.

It's because of this that we think Stencil is a good option for you to try. We're the fastest graphic design service online, offer Browser Extensions and a WordPress Plugin, and remove the headaches associated with photo & icon licensing for you.

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