{"id":951,"date":"2015-05-28T09:00:15","date_gmt":"2015-05-28T09:00:15","guid":{"rendered":"http:\/\/blog.shareasimage.com\/?p=951"},"modified":"2019-04-10T07:56:08","modified_gmt":"2019-04-10T12:56:08","slug":"perfect-quote-images","status":"publish","type":"post","link":"https:\/\/getstencil.com\/blog\/perfect-quote-images\/","title":{"rendered":"The Simple Guide To Creating Perfect Quote Images (For 847% More Shares)"},"content":{"rendered":"<p>If you don\u2019t mind I\u2019m going to do a quick mind-read on your favourite type of image to share. Ready?<\/p>\n<p><strong>Quote images.<\/strong><\/p>\n<p>I\u2019m right, aren\u2019t I?<\/p>\n<p>Well I\u2019ll let you in on a little secret; I didn\u2019t just read your mind (yes, really!). All I had to do was look at the hundreds of interactions we get each day on Twitter:<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-959\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-11.43.44.png\" alt=\"twitterinteraction\" width=\"330\" height=\"400\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-11.43.44.png 589w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-11.43.44-247x300.png 247w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The <em>majority <\/em>of images we get mentioned in are quote images. In fact, I\u2019d say they make up about 85-90% of our unique interactions. And with good reason:<\/p>\n<p><strong>Quote images are powerful.<\/strong><\/p>\n<p>As the guys over at <a href=\"http:\/\/www.quicksprout.com\/\">Quick Sprout<\/a> found, <a href=\"http:\/\/www.quicksprout.com\/2014\/03\/05\/what-type-of-content-gets-shared-the-most-on-twitter\/\">they get 847% more Retweets than questions do<\/a>.<\/p>\n<p>Because they\u2019re easy to share and they make you feel something when you look at them. And, if your reader likes the person you\u2019ve quoted, they\u2019ve found another reason to like you too.<\/p>\n<p>That\u2019s what we in content marketing call a win\/win\/win.<\/p>\n<p>So, in this article I\u2019m going to show you how to make the <strong>perfect<\/strong> quote image that will:<\/p>\n<ul>\n<li>Boost your followers<\/li>\n<li>Get more shares<\/li>\n<li>Spread your message<\/li>\n<\/ul>\n<p>Get ready to bookmark this one, because you\u2019re going to be using it for a while.<\/p>\n<p>&nbsp;<\/p>\n<h2>What Makes A Good Quote Image?<\/h2>\n<p>To make sure your quote image is perfect, you need to ask yourself five questions:<\/p>\n<ol>\n<li>Is this quote relevant?<\/li>\n<li>Is the quote emotional?<\/li>\n<li>Does the font match the message?<\/li>\n<li>Is the focus on the quote?<\/li>\n<li>Does it fit your brand?<\/li>\n<\/ol>\n<p>You need to be able to answer a resounding <strong>yes<\/strong> to all of these questions before you hit send. Let\u2019s look a bit more in-depth and see how you can get to that yes.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Is This Quote Relevant?<\/strong><\/h3>\n<p>Quotes are a little like spaghetti sauce; there is no universally good one. Everybody has their own favourite depending on their tastes.<\/p>\n<p>So when it comes to choosing a relevant quote, you\u2019re never going to be exactly on the money.<\/p>\n<p>What you should focus on instead is choosing a quote that fits your niche. Not just one you like, or that sounds cool, but one that fits the topics you talk about.<\/p>\n<p>For example, if I\u2019m writing a tweet for Share As Image, it has to fit one of these topics:<\/p>\n<ul>\n<li>Design<\/li>\n<li>Productivity<\/li>\n<li>Social Media<\/li>\n<\/ul>\n<p>If not, well, you probably wouldn\u2019t care about it \u2013 and it wouldn\u2019t fit our brand \u2013 so it\u2019s a waste of an image. That\u2019s why this quote about social media would work:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-957\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-14-1024x796.jpg\" alt=\"Ted Coine Quote\" width=\"500\" height=\"389\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-14-1024x796.jpg 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-14-300x233.jpg 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-14-768x597.jpg 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-14-600x467.jpg 600w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-14.jpg 1089w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>But this quote about bread \u2013 although funny \u2013 wouldn\u2019t fit:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-958\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-15-1024x796.jpg\" alt=\"breadquote\" width=\"500\" height=\"389\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-15-1024x796.jpg 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-15-300x233.jpg 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-15-768x597.jpg 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-15-600x467.jpg 600w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-15.jpg 1089w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The important rule to remember is this \u2013 the quote should <strong>enhance<\/strong> what you think about your niche. If it doesn\u2019t do that, then it isn\u2019t relevant.<\/p>\n<p>&nbsp;<\/p>\n<h2>Is The Quote Emotional?<\/h2>\n<p>I\u2019m sure you already know that <a href=\"http:\/\/www.amazon.com\/Contagious-Why-Things-Catch-On\/dp\/1451686579\">emotion and sharing go hand in hand<\/a>. By adding a strong emotion like awe or disgust, you can really maximise your chances of getting shared.<\/p>\n<p>So it\u2019s important to pay attention to whether your quote evokes an emotion in the person that reads it. Like this Winnie The Pooh quote from <a href=\"https:\/\/www.etsy.com\/uk\/\">Etsy<\/a> that managed over <a href=\"https:\/\/uk.pinterest.com\/pin\/41728734023590326\/\">2463 re-pins on Pinterest<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-960\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-12.24.09.png\" alt=\"etsy\" width=\"500\" height=\"375\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-12.24.09.png 740w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-12.24.09-300x225.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-12.24.09-600x450.png 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A great way to source emotional quotes like this is to <strong>ask your audience<\/strong> what their favourite quotes are. The ones they share with you are more than likely going to have an emotional reasoning behind them.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Does The Font Match The Message?<\/strong><\/h2>\n<p>It\u2019s common to use a font because it looks good. And, there\u2019s nothing wrong with that. But here\u2019s the thing:<\/p>\n<p>The font is the body language of your quote.<\/p>\n<p>If the typography you\u2019ve used, and the message you\u2019re putting across don\u2019t match up, then you\u2019re sending mixed signals to the reader.<\/p>\n<p>To put that into everyday terms, think of it this way:<\/p>\n<p>Have you ever seen somebody\u2019s face and then heard them speak and felt that their face doesn\u2019t match their voice? You almost always forget what they\u2019re saying because you\u2019re so focused on <strong>why<\/strong> it doesn\u2019t make sense.<\/p>\n<p>The same happens when you use the wrong font. Whether the audience likes how it looks or what\u2019s being said doesn\u2019t matter, because all the dots don\u2019t connect.<\/p>\n<p>Take a look at these two variations on the same quote. In it, I\u2019m trying to convey anger; so which one looks the angriest?<\/p>\n<p>This one in calligraphy style fonts?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-954\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-24-1024x796.png\" alt=\"ang lee\" width=\"500\" height=\"389\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-24-1024x796.png 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-24-300x233.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-24-768x597.png 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-24-600x467.png 600w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-24.png 1089w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Or this one in bold and strong fonts?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-955\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-231-1024x796.png\" alt=\"anglee2\" width=\"500\" height=\"389\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-231-1024x796.png 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-231-300x233.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-231-768x597.png 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-231-600x467.png 600w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-231.png 1089w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The second one packs way more of a punch than any of the others. Because the font matches the message.<\/p>\n<p>If you want to know more about what types of font work best, I\u2019d recommend <a href=\"https:\/\/blog.bufferapp.com\/how-to-create-shareable-social-media-images\">reading the guest post I wrote over at Buffer<\/a>.&nbsp;But if you\u2019re ever in doubt, choose a clear, easy-to-read font and let the reader make up their own mind.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Is The Focus On The Quote?<\/strong><\/h2>\n<p>Simple designs <a href=\"https:\/\/blog.bufferapp.com\/how-to-create-shareable-social-media-images\">are by far the most effective \u2013 and emotional \u2013 designs.<\/a> They also help you keep the focus on the quote, and not what\u2019s going on in the background.<\/p>\n<p>You see it\u2019s a bad habit <em>a lot<\/em> of designers get into, both amateur and professional, where they try and fill up <strong>all<\/strong> the space that they\u2019ve got.<\/p>\n<p>But, you don\u2019t have to, especially for quotes.<\/p>\n<p>That doesn\u2019t mean you can\u2019t use background images, or designs, that have a lot going on. It just means you want to the focus to be on the <strong>words you\u2019ve written<\/strong>. That way they carry more weight and are more likely to be shared.<\/p>\n<p>For example, this quote about impatience has a lot to look at in the background, but the focus is on the quote:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-952\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-16-1024x796.jpg\" alt=\"jonde\" width=\"500\" height=\"389\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-16-1024x796.jpg 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-16-300x233.jpg 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-16-768x597.jpg 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-16-600x467.jpg 600w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/shareasimage-16.jpg 1089w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>To be safe though, try and use one of these style of backgrounds so your message doesn\u2019t ever get lost in the background:<\/p>\n<ol>\n<li><strong>Plain: <\/strong>Choose a colour that fits your site, niche or brand and use it as a plain background. So that there is zero chance of any focus being lost.<\/li>\n<li><strong>Nature:<\/strong> Nice scenery works well with a lot of quotes. Using the <a href=\"http:\/\/www.shareasimage.com\">Share As Image PRO<\/a> filters you can add a little life and soul to them, too.<\/li>\n<li><strong>People:<\/strong> People respond well to pictures of other people. Though be sure to choose pictures with <em>fewer<\/em> people so they don\u2019t look cluttered.<\/li>\n<\/ol>\n<p>And remember that clear, empty space doesn\u2019t draw away from you quote, but gives it <strong>a lot <\/strong>more power.<\/p>\n<p>&nbsp;<\/p>\n<h3>Does It Fit Your Brand?<\/h3>\n<p>Whether you know it or not, you\u2019re a brand.<\/p>\n<p>If it\u2019s just you sharing, you\u2019re a personal brand. If you\u2019re sharing for a business, company or site then you\u2019re a more traditional type of brand.<\/p>\n<p>Either way, your brand needs to have something really important:<\/p>\n<p><em>Consistency.<\/em><\/p>\n<p>All of the images you product should have similar \u2013 if not identical \u2013 qualities that mean a reader can tell <strong>your image<\/strong> from any other. And that\u2019s a powerful weapon if you\u2019re in the content marketing game.<\/p>\n<p>Let\u2019s take a look at some images from the Buffer twitter feed. For all their images they use the same:<\/p>\n<ul>\n<li>Group of fonts<\/li>\n<li>Filters<\/li>\n<li>Image styles<\/li>\n<li>Watermarks<\/li>\n<\/ul>\n<p>To make sure their images are consistent, so you always know that it&#8217;s theirs:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.56.06.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-965\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.56.06-1024x516.png\" alt=\"buff1\" width=\"500\" height=\"252\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.56.06.png 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.56.06-300x151.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.56.06-768x387.png 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.56.06-600x302.png 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-964\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.55.56-1024x512.png\" alt=\"buff2\" width=\"500\" height=\"250\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.55.56-1024x512.png 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.55.56-300x150.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.55.56-768x384.png 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.55.56-600x300.png 600w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-13.55.56.png 1027w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The biggest benefit to this is that those images are <em>so<\/em> recognisable that readers will stop mid-scroll because they know it\u2019s a Buffer image.<\/p>\n<p>When it comes to your own quote images \u2013 or images in general, for that matter \u2013 take the same approach.<\/p>\n<p>Choose:<\/p>\n<ul>\n<li><strong>Consistent Fonts: <\/strong>Choose three or four fonts that fit your brand, and work them into your images. This leaves room for you to use an emotional font for the focus words on your quotes, too.<\/li>\n<li><strong>Two Filters: <\/strong>Filter\u2019s can make your images look completely different, so stick to just two filters that are recognisable. Your third filter is, well, no filter.<\/li>\n<li><strong>Similar Images:<\/strong> Try and get your images from the same sources, or ones that have a similar look about them. Over time, these become more recognisable.<\/li>\n<li><strong>Watermarks: <\/strong>Add your logo as and when you can \u2013 unless it really distracts from the design \u2013 so that when something does get shared, it\u2019s undoubtedly yours.<\/li>\n<\/ul>\n<p>And with all of that in place, you now have a solid system to help you choose the right image every single time.<\/p>\n<p>&nbsp;<\/p>\n<h2>Tying It All Together\u2026<\/h2>\n<p>By now you should have a <strong>solid<\/strong> idea of what makes a truly great quote image. But let\u2019s recap everything you need to have in place:<\/p>\n<ol>\n<li><strong>Relevancy: <\/strong>It should fit your niche and your audience.<\/li>\n<li><strong>Emotional words: <\/strong>The quote should trigger something emotional in the audience; if in doubt, ask them about their favourite quotes.<\/li>\n<li><strong>Matching font and message: <\/strong>The font you choose and the message you\u2019re portraying should match up nicely.<\/li>\n<li><strong>Focus: <\/strong>The focus should be on the quote, nothing else. Remember that space gives your words power.<\/li>\n<li><strong>Branding: <\/strong>Consistent fonts, filters and images between all of your images.<\/li>\n<\/ol>\n<p>If you can nail all of these five elements, you have a quote image that\u2019s got so much viral potential your feeds wont even know <strong>how<\/strong> to handle it.<\/p>\n<p>All that\u2019s left do now is start creating your image! Oh, and don\u2019t forget to let me know your favourite quote (or quote images) in the comments\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you don\u2019t mind I\u2019m going to do a quick mind-read on your favourite type of image to share. Ready? Quote images. I\u2019m right, aren\u2019t I? Well I\u2019ll let you in on a little secret; I didn\u2019t just read your mind (yes, really!). All I had to do was look at the hundreds of interactions [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Simple Guide To Creating Perfect Quote Images<\/title>\n<meta name=\"description\" content=\"Want to know how to create the perfect quote images that get shared every time? Well, you&#039;re in the right place. Come on in...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getstencil.com\/blog\/perfect-quote-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Simple Guide To Creating Perfect Quote Images\" \/>\n<meta property=\"og:description\" content=\"Want to know how to create the perfect quote images that get shared every time? Well, you&#039;re in the right place. 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