{"id":891,"date":"2015-04-30T08:54:30","date_gmt":"2015-04-30T08:54:30","guid":{"rendered":"http:\/\/blog.shareasimage.com\/?p=891"},"modified":"2019-04-09T19:29:38","modified_gmt":"2019-04-10T00:29:38","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/getstencil.com\/blog\/content-marketing\/","title":{"rendered":"What Came First: The Content Or The Share?"},"content":{"rendered":"

Do you remember when you first started blogging?<\/p>\n

I remember when I did:<\/p>\n

I didn’t even know<\/em> what blogging or content marketing was.<\/p>\n

<\/p>\n

Just, a good friend asked me to create content about my travels. So I\u2019d sit down and write a post every Monday and Thursday. Just for the sheer joy of it. And, to make sure my Mum had something to tell my Grandparents about.<\/p>\n

Then it became more focused on personal development. I wanted to try and show people what I learned from all the places I went to. Because, well, if I was investing all this time in writing, I wanted to at least help people, right?<\/p>\n

And, people loved it:<\/p>\n

It was a great feeling, and there was no pressure on me whatsoever. Because, at the time, I didn\u2019t realize I was a blogger. I was just a dude, writing stuff and putting it on the Internet.<\/p>\n

Your story is probably similar, right? You had a passion<\/strong> for a subject and then you decided to write about. All with the view of helping people.<\/p>\n

Then, somewhere down the line you went, \u201cHey, I could actually turn this into a business!\u201d<\/em>. And that\u2019s where it all starts to go wrong.<\/p>\n

Because, once you realise you\u2019re a blogger (or even worse, that you’re content marketing), you stop writing for the fun of it \u2013 and you start writing because you want people to read it<\/strong>.<\/p>\n

You start to think about:<\/p>\n