{"id":4525,"date":"2020-06-08T11:57:17","date_gmt":"2020-06-08T16:57:17","guid":{"rendered":"https:\/\/getstencil.com\/blog\/?p=4525"},"modified":"2020-06-08T11:57:22","modified_gmt":"2020-06-08T16:57:22","slug":"6-ways-your-competitors-are-stealing-your-customers-and-how-to-win-them-back","status":"publish","type":"post","link":"https:\/\/getstencil.com\/blog\/6-ways-your-competitors-are-stealing-your-customers-and-how-to-win-them-back\/","title":{"rendered":"6 Ways Your Competitors Are Stealing Your Customers \u2014 and How to Win Them Back"},"content":{"rendered":"\n

You\nwork hard to attract qualified buyers. Marketing isn’t inexpensive and can be\ntime-consuming. It’s very discouraging when you spend time and resources\nlanding new clients only to have them stolen by your competitors. Fortunately,\nthere are things you can to keep them from jumping ship in the first place. If\nthey do cross over to another company, you can use to some methods to bring\nthem back. <\/p>\n\n\n\n

Only\n50% of small\nbusinesses survive<\/a> past the five-year mark in the United States. If you want to be one of\nthe success stories, you must be creative and determined. Pay attention to\ncompanies in your industry finding success and repeat their efforts. When your\nnearest competitor offers a perk, offer something even better. Always go above\nand beyond for your customers, so you develop a reputation for excellence. <\/p>\n\n\n\n

Here\nare six steps you can take today to keep your customers or bring them back\nunder your business umbrella. <\/p>\n\n\n\n

1. Provide Beneficial Resources<\/h2>\n\n\n\n

Have\nyou ever joined an organization because of the many perks included in a\nmembership? Your customers are no different. They’ll look at the pros and cons\nof doing business with you versus other brands. You know your customers better\nthan anyone, so think about what pain points drive them to you. Solve their\nproblems, and you’ll develop a loyal following. <\/p>\n\n\n\n

One\nexample might be an HVAC company with a lot of elderly customers. Perhaps they\ncan’t service their units or even change air filters regularly. Offering a\nmaintenance plan could be the key to gaining them as fans. You must think\nthrough the issues your clients face and the best ways to solve them. <\/p>\n\n\n\n

2. Identify Your Top Competitors<\/h2>\n\n\n\n

It’s\ndifficult to compete against other businesses if you don’t understand who they\nare and what their attraction is. Spend time researching their marketing\nmethods, mapping areas\nthey serve<\/a>\nand figuring out why they’re drawing your customers. <\/p>\n\n\n\n

At\nthe same time, consider what areas they don’t serve. Are there any holes in\ntheir coverage where you could step in and gain a foothold in the neighborhood?\nAlso, look at what they offer and any gaps that are present. Perhaps they\nprovide fast service but aren’t known for being friendly. Grab the edge by\nexcelling at fast and friendly service. <\/p>\n\n\n\n

3. Brand Events<\/h2>\n\n\n\n

When\npeople can gather in groups, consider hosting or sponsoring brand events. For\nexample, you might have a grand reopening to showcase the new products you’ve\nreceived. You could plan a customer appreciation party or an employee\nrecognition ceremony.<\/p>\n\n\n\n

If\nyou aren’t in a position to plan a full event, look for opportunities to tag\nonto what others are doing. Sponsor a local school event in exchange for\ndisplaying your banner or giving away promotional goodies. Attend a trade show\nor community fair and hand out brochures. <\/p>\n\n\n\n

4. Ramp up Marketing<\/h2>\n\n\n\n

When\npeople think about your product or service, you want your brand name to\nimmediately come to mind. If you aren’t instantly recognizable, then you have\nsome work to do on your brand recognition. You may want to try some unique\nmethods, such as cause marketing. Team up with\ninfluencers<\/a>\nto help get the word out. <\/p>\n\n\n\n

Think\noutside the box and reach as many people in your target audience as possible.\nSome of the best promotions don’t cost much money but allow your customers to\nhelp get the word out. <\/p>\n\n\n\n

5. Geotarget Leads<\/h2>\n\n\n\n

Standard\nadvice to small businesses is to reach the people in your community and then\nbranch out to other areas. E-commerce companies have busted through this model\nby selling to people around the globe. However, targeting local leads is still\none of the best ways of building brand recognition and customer loyalty. People\nin your community work for you and tell others about what you do. They want to\nsupport you because your success means their family member or friend keeps an\nexcellent job. <\/p>\n\n\n\n

Perfect\nyour customer service and business culture and then start targeting potential\ncustomers in your geographic area. You can do this through social media ads,\nnarrowing the parameters to include specific counties. Further narrow by\ninterest, age and other demographics. You can also advertise on Google and\nother platforms, seeking only those in a particular location. Once you’ve\nreached those within a mile radius, branch outward as your business\ngrows. <\/p>\n\n\n\n

6. Prepare for Disruptions<\/h2>\n\n\n\n

No\nmatter what type of business you run, you may experience disruptions. A recent\nexample of an unexpected shock to companies is the COVID-19 shutdowns. Many\nowners had to shutter their establishments for weeks on end and deal with\ndecreased revenue. Other disruptions might include natural disasters, a\ncompetitor stealing most of your clients or a personal tragedy within the\nbusiness.<\/p>\n\n\n\n

Think\nthrough different things that might happen to your store and how you would\nhandle such issues. How will you bring customers\nback after limitations<\/a> lift? Plan for how you’ll communicate with clients during disruptions.\nThe best approach is a multichannel one where you reach out via phone, SMS,\nemail and social media. The more ways you reach out, the more likely consumers\nsee your efforts to get through the trying period. <\/p>\n\n\n\n

How Do You Attract Old Customers Back?<\/h2>\n\n\n\n

It’s\na heart-dropping moment when you realize a competitor keeps raiding your client\nlist. Take a deep breath and ask why the person went to another brand. Are\nthere any complaints on file to give you a clue? <\/p>\n\n\n\n

Don’t\nbe afraid to reach out to the customer and ask if you can do anything to win\nthem back. You might not always talk each specific person into returning, but\nyou’ll learn why they left in the first place and avoid the same situation with\nyour remaining customers. Who knows \u2014 you might improve so much their\ncustomers start coming to you. <\/p>\n","protected":false},"excerpt":{"rendered":"

You work hard to attract qualified buyers. Marketing isn’t inexpensive and can be time-consuming. It’s very discouraging when you spend time and resources landing new clients only to have them stolen by your competitors. Fortunately, there are things you can to keep them from jumping ship in the first place. If they do cross over […]<\/p>\n","protected":false},"author":30,"featured_media":4528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[232],"class_list":{"0":"post-4525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-customer-experience","9":"entry"},"yoast_head":"\n6 Ways Your Competitors Are Stealing Your Customers \u2014 and How to Win Them Back | Stencil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getstencil.com\/blog\/6-ways-your-competitors-are-stealing-your-customers-and-how-to-win-them-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways Your Competitors Are Stealing Your Customers \u2014 and How to Win Them Back | Stencil\" \/>\n<meta property=\"og:description\" content=\"You work hard to attract qualified buyers. Marketing isn’t inexpensive and can be time-consuming. It’s very discouraging when you spend time and resources landing new clients only to have them stolen by your competitors. Fortunately, there are things you can to keep them from jumping ship in the first place. 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